Have you heard of Pinterest yet? If not, this content sharing service should be on your radar. According to a recent study it is now the third most popular social networking site, surpassing LinkedIn in January 2012.

The Pinterest audience is unique—comprised largely of women between 25 and 44 who are highly interested in posting content about products and services they love. This distinguishes Pinterest from other social networking sites such as Facebook, and makes it an ideal target for retail marketing efforts.

To use Pinterest, you need to create a free account by asking for an invitation on the site (or from another Pinterest user). Once you get the invitation you can register via Facebook Connect or with your Twitter account. You then install the “Pin it” button for your browser or mobile device (watch a tutorial here), and create pin boards. Your boards can contain your own products and services (but be careful of shameless promotion), and should also contain content related to your industry or marketspace. You can then share your boards so others can see them. You can even add a Pinterest button to the social networking portion of your website to invite followers.

For a great introduction to Pinterest, and a primer on how to get started using it for marketing, read Pinterest: An Introductory Guide for Marketers on the Search Engine Watch blog.

To see if anyone has already added your content to Pinterest, enter “http://pinterest.com/source/{yourdomain}.com” into your browser bar. (For example, to see PaySimple content on Pinterest enter http://pinterest.com/source/paysimple.com). You may be surprised to see that your customers already find you “Pinteresting.”

Lisa Hephner

Lisa Hephner

My name is Lisa, and I'm the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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One response to “Should Pinterest Be Part of Your Small Business Marketing Plan?”

  1. Meredith says:

    Are you guys on Pinterest? We’re trying it. It’s definitely worth at least the try, and if anything it is enjoyable!