Lisa Hephner

Celebrate National Train Your Brain Day

Posted by Lisa Hephner on October 13, 2015 in Tip of the Week

Today, October 13, is National Train Your Brain Day. While its origin is unknown, this unofficial holiday is traditionally celebrated by taking some time to think about the brain (and your own brain), to better understand its potential and its limitations, and to improve your own cognitive functioning via training and exercise.

As a small business owner, your brain is a critical asset, and it wears many hats. You are most certainly problem-solver-in-chief for everything from marketing strategy, to process optimization, cash flow normalization, and personnel mollification. You are likely also the driving force behind innovation, as well as critical analysis for identifying opportunity and determining how to overcome barriers.

In honor of National Train Your Brain Day, check out these resources for a brain performance review and a brain workout plan.

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Eric Remer

Just Say You’re Sorry | CEO’s Corner

Posted by Eric Remer on October 12, 2015 in Leadership


As I pulled into the parking lot of my gym I noticed a large commotion. Several people were yelling at a woman in her car. She had been talking on her phone and apparently had barely missed backing her car into an entire family including two young kids. The parents and witnesses were justifiably angry, but what struck me was that the driver was yelling back. What kind of defense could she conceivably have for nearly running over a family due to her own negligence?

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Matt NeSmith

Technical SEO Fundamentals for Your Website

Posted by Matt NeSmith on October 8, 2015 in Marketing Tips


Beyond the content and visible portion of a website, there are a number of optimizations to be made behind the scenes. Reviewing the technical parts of your website on a regular basis ensures that it can be easily found, crawled, and indexed by the search engines. In doing so, you’ll create a solid foundation to build upon and it will maximize the potential of your on-page optimizations.

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Lisa Hephner

National Cybersecurity Awareness Month Events & Resources for Small Business

Posted by Lisa Hephner on October 6, 2015 in Tip of the Week

October is National Cybersecurity Awareness Month (#CyberAware). Lead by the U.S. Department of Homeland Security and the National Cyber Security Alliance, the month is designed to be a collaboration between government and industry with the aim of providing both businesses and individuals with the information and tools they need to ensure their security in the increasingly online world.

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Amy Wigginton

EMV day is here, are you ready?

Posted by Amy Wigginton on October 1, 2015 in Accepting Payments, Small Business

emv_change_istock copy

Today is chip card day or the day that the EMV change takes place and the Today Show aired a helpful segment on what exactly is changing. The biggest effect of today’s deadline is being felt by retailers who accept card-present transactions. Many businesses will begin using the new card readers and reading the chip cards, but customers will still be able to sign their receipts like they have done in the past.

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Lisa Hephner

My 9 Biggest Sales Email Pet Peeves & Why You Should Avoid Them

Posted by Lisa Hephner on September 29, 2015 in Tip of the Week

According to The Radicati Group Email Statistics Report, 2015-2019, over 205 billion emails are currently sent and received each day. This number is expected to increase at an average annual rate of 3% over the next four years, meaning that by the end of 2019 over 246 billion emails will be sent and received each day. One might think that the barrage of email is a result of our own overuse of the medium, but the report dispels that notion. It found that in 2015 business people will send on average 34 emails per day yet receive 88 per day. Of those 88, 76 will be legitimate and 12 will be spam or graymail that will likely be summarily deleted.

If you’re anything like me you get every bit of the average 88 emails per day, and you likely get at least twice that. Some of these will be effective and grab your attention, and others will at best fall flat and at worst be annoying. As a small business marketer, your goal is to make sure that not only is your email one of those that get opened, but also one that engages your customers and prospects.

To that end, this list includes my top 9 sales email mistakes, and an explanation of why they are problematic. You’ll probably relate to some of them, either by grimacing at a shared pet peeve, or by recognizing a mistake you have made (or are currently making).

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Eric Remer

The Company You Keep Matters | CEO’s Corner

Posted by Eric Remer on September 28, 2015 in Leadership, People and Culture

multiple-hands-outstretched-overlapping-centerDuring our recent board meeting, we carved out an hour for a full company Q&A. It was one of the best company events we have ever held. The feedback from our team was great. One of the main reasons for why it was such an amazing event is that it removed the veil of what and who our board is to the larger PaySimple team. It introduced the four, incredibly amazing and talented directors to larger PaySimple team.

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Dustin Seitz

Manage Customer Relationships with Appointment Booking Software

Posted by Dustin Seitz on September 24, 2015 in Products and Innovation, Small Business

customer using booksimple

Shortly after the release of BookSimple, I realized that this software could help me provide a better experience to PaySimple’s customers. I started using it, and I found that it offers transparency for the customer and our calls together. It helps both parties prepare by explaining the nature of the call using the service description within the software (i.e introduction call vs. on-boarding call). I’m also able to include the length of the call, so the expectation is set and we are both able to take the appropriate time. The last thing I wish to do is waste what little time my entrepreneurs have. 

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Lisa Hephner

Customer Journey Mapping Tools for Small Business

Posted by Lisa Hephner on September 22, 2015 in Tip of the Week

Even if your customers love your company, love your products and/or services, and think that they provide great value, you may still lose them to the competition if doing business with your company is simply too frustrating for the customer to stand. You may think you’re providing great customer service and have all the major bases covered, but it could be little things (or a combination of multiple little things) that end up making a huge difference. And, if you don’t identify and solve your customers’ pain points, however minor, there is a good chance that it will eventually cost you their business.

Of course, before you can find solutions you must first identify the problematic issues. This can be difficult, as it may not be obvious to you, and the customer may not volunteer it. One approach to this problem is to create Customer Journey Maps.

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