Mel Torgusen

Include Family in Your Company Culture

Posted by on May 26, 2016 in People and Culture

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For many people, their families are one of the most important components in their lives. Like it or not, not one of your employees is going to look back and think–-“I wish I’d spent more time at work.” Instead, they are going to wish they’d spent more time enjoying their family or on the hobbies they love. Knowing that you can’t compete with family uncovers the opportunity you have to help your employees bring family and work closer together, instead of putting them in competition.

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[Guest] Got Cash Flow Problems? This Entrepreneur’s Story Might Help

Posted by on May 25, 2016 in Small Business

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Sheila Burkett is no stranger to beating the odds. At Edward Jones, she rose up the ranks in a predominantly male industry, serving as a senior director and partner. Her 20 years of software development experience allowed her to lead the entire strategic technology planning process at the company, executing worldwide communication efforts.

But despite her massive success at the financial institution, Burkett still wasn’t satisfied. She craved more for her career—and for her future.

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Lisa Hephner

Optimizing Small Business Marketing Content for a 2016 Audience

Posted by on May 24, 2016 in Tip of the Week

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Knowing your customers and engaging with them on their terms is one of the most important ways to ensure that your small business marketing campaigns are successful. However, the technology and media landscapes are changing so quickly that it can be hard to keep up.

It is disheartening to realize that the website you spent countless hours and dollars developing just a couple of years ago may now be so hopelessly out of date that it is actually costing you customers. Similarly, the simple straight-forward marketing messages you may have used quite successfully in the past are quite likely no longer performing nearly as well.

What’s going on? A new study from Adobe, The State of Content: Rules of Engagement for 2016, helps explain some fundamental shifts in the marketplace, as well as confirms some time-honored truths.

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Jessie Van Gundel

What does success look like for your business?

Posted by on May 19, 2016 in Leadership, Small Business

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Through working with businesses owners that provide services since 2006, we have learned that these types of businesses have a unique set of concerns and goals—as unique as the reason they started their business in the first place. Their goals range from growing their local brand awareness to opening up a new location to taking a side hustle to and making it their full time gig. One thing is consistent among them, though, service-based businesses rely on building and strengthening relationships with their customers. They count on their customer relationships for word of mouth recommendations, for feedback on their services, and for repeat or recurring business opportunities that help them sustain their business. Knowing how important customer relationships are, how do you strategically and thoughtfully nurture this key component to success?

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Lisa Hephner

SEO for Small Businesses: 15 Stats, 10 Resources, and 1 Free Tool Suite

Posted by on May 17, 2016 in Tip of the Week

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How’s your small business Search Engine Optimization (SEO) program doing? What…you don’t have one? That’s a problem, because SEO continues to be one of the most cost effective ways to attract new customers and to remain engaged with your existing customer base.

Read on to learn why SEO is such an important tool for driving traffic to your small business website, learn about online resources covering a wide variety of SEO strategies and tactics, and get a free SEO software suite you can use to implement and monitor your own small business SEO program.

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PaySimple

Merchant Account Underwriting

Posted by on May 12, 2016 in Accepting Payments, Small Business

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If you are like many of the business owners we talk to that would like to open a merchant account for their business, you might feel overwhelmed by the idea of having to go through the underwriting process. Underwriting is the system that your processor or bank has in place to vet and decide whether or not to give a business a merchant account.

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Lisa Hephner

14 Great Sites for Software Reviews and Free Downloads

Posted by on May 10, 2016 in Tip of the Week

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The Tip of the Week posts often include reviews of freeware that I think you may find useful. I search for this software using resources anyone can access, if they want to take the time to do it. Hopefully, you have been able to use some of my finds to make your own life easier. However, I know that everyone has individual needs, and the search for useful, time-saving, productivity-boosting software can be never ending. So, this week I’m going to let you in on some of my go-to sources for software reviews and free downloads.

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PaySimple Partners with Fundera, a Small Business Loan Marketplace

Posted by on May 4, 2016 in Small Business

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One common concern among the business owners we talk to is having the financial stability to grow their businesses. When they are ready to position their business for that next level of growth, getting funding is often the best solution. Knowing that providing cash-flow confidence with funding is so crucial for success, we are excited to announce our partnership with Fundera.

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Lisa Hephner

How Secure is Your Small Business Email?

Posted by on May 3, 2016 in Tip of the Week

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When it comes to email security, there are two main areas to consider: security in transit, and security at rest. Email transit security protects your message as it moves across the Internet, from the moment you hit send to the moment it hits your recipient’s inbox. At rest security typically involves protecting all stored versions of your email content. An additional concern is identity validation, which provides proof that an email you receive (or more importantly, that your customers and prospects receive from you) was actually sent by the person or company in the “From” field.

While it is certainly important to protect your own confidential information when sending email, it is perhaps even more important to ensure that your small business customers trust the email you send to them. Use the following tips to ensure that your email is secure and trusted from inbox to outbox.

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