Matt NeSmith

Technical SEO Fundamentals for Your Website

Posted by Matt NeSmith on October 8, 2015 in Marketing Tips


Beyond the content and visible portion of a website, there are a number of optimizations to be made behind the scenes. Reviewing the technical parts of your website on a regular basis ensures that it can be easily found, crawled, and indexed by the search engines. In doing so, you’ll create a solid foundation to build upon and it will maximize the potential of your on-page optimizations.

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Lisa Hephner

National Cybersecurity Awareness Month Events & Resources for Small Business

Posted by Lisa Hephner on October 6, 2015 in Tip of the Week

October is National Cybersecurity Awareness Month (#CyberAware). Lead by the U.S. Department of Homeland Security and the National Cyber Security Alliance, the month is designed to be a collaboration between government and industry with the aim of providing both businesses and individuals with the information and tools they need to ensure their security in the increasingly online world.

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Amy Wigginton

EMV day is here, are you ready?

Posted by Amy Wigginton on October 1, 2015 in Accepting Payments, Small Business

emv_change_istock copy

Today is chip card day or the day that the EMV change takes place and the Today Show aired a helpful segment on what exactly is changing. The biggest effect of today’s deadline is being felt by retailers who accept card-present transactions. Many businesses will begin using the new card readers and reading the chip cards, but customers will still be able to sign their receipts like they have done in the past.

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Lisa Hephner

My 9 Biggest Sales Email Pet Peeves & Why You Should Avoid Them

Posted by Lisa Hephner on September 29, 2015 in Tip of the Week

According to The Radicati Group Email Statistics Report, 2015-2019, over 205 billion emails are currently sent and received each day. This number is expected to increase at an average annual rate of 3% over the next four years, meaning that by the end of 2019 over 246 billion emails will be sent and received each day. One might think that the barrage of email is a result of our own overuse of the medium, but the report dispels that notion. It found that in 2015 business people will send on average 34 emails per day yet receive 88 per day. Of those 88, 76 will be legitimate and 12 will be spam or graymail that will likely be summarily deleted.

If you’re anything like me you get every bit of the average 88 emails per day, and you likely get at least twice that. Some of these will be effective and grab your attention, and others will at best fall flat and at worst be annoying. As a small business marketer, your goal is to make sure that not only is your email one of those that get opened, but also one that engages your customers and prospects.

To that end, this list includes my top 9 sales email mistakes, and an explanation of why they are problematic. You’ll probably relate to some of them, either by grimacing at a shared pet peeve, or by recognizing a mistake you have made (or are currently making).

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Eric Remer

The Company You Keep Matters | CEO’s Corner

Posted by Eric Remer on September 28, 2015 in Leadership, People and Culture

multiple-hands-outstretched-overlapping-centerDuring our recent board meeting, we carved out an hour for a full company Q&A. It was one of the best company events we have ever held. The feedback from our team was great. One of the main reasons for why it was such an amazing event is that it removed the veil of what and who our board is to the larger PaySimple team. It introduced the four, incredibly amazing and talented directors to larger PaySimple team.

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Dustin Seitz

Manage Customer Relationships with Appointment Booking Software

Posted by Dustin Seitz on September 24, 2015 in Products and Innovation, Small Business

customer using booksimple

Shortly after the release of BookSimple, I realized that this software could help me provide a better experience to PaySimple’s customers. I started using it, and I found that it offers transparency for the customer and our calls together. It helps both parties prepare by explaining the nature of the call using the service description within the software (i.e introduction call vs. on-boarding call). I’m also able to include the length of the call, so the expectation is set and we are both able to take the appropriate time. The last thing I wish to do is waste what little time my entrepreneurs have. 

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Lisa Hephner

Customer Journey Mapping Tools for Small Business

Posted by Lisa Hephner on September 22, 2015 in Tip of the Week

Even if your customers love your company, love your products and/or services, and think that they provide great value, you may still lose them to the competition if doing business with your company is simply too frustrating for the customer to stand. You may think you’re providing great customer service and have all the major bases covered, but it could be little things (or a combination of multiple little things) that end up making a huge difference. And, if you don’t identify and solve your customers’ pain points, however minor, there is a good chance that it will eventually cost you their business.

Of course, before you can find solutions you must first identify the problematic issues. This can be difficult, as it may not be obvious to you, and the customer may not volunteer it. One approach to this problem is to create Customer Journey Maps.

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Matt NeSmith

SEO Basics: What it is and Why it’s Important for Your Business

Posted by Matt NeSmith on September 16, 2015 in Marketing Tips, Small Business

SEO basics, SEO on blackboard

What is Search Engine Optimization?

Search Engine Optimization is the practice of aligning your business’ website with what your potential customers are searching for. While the “S” and the “E” are for search engine, your focus will always need to be on the users of your site. Google recommends this user focus in their Webmaster Guidelines and they consider a quality site to be one that creates content for users, not the search engines.

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Lisa Hephner

Getting To Know Your Customers Through Search

Posted by Lisa Hephner on September 15, 2015 in Tip of the Week

What do your customers really want? That’s the key question for any business. And, it isn’t just a matter of getting at one single answer, it is the ability to adapt as that answer changes over time that separates a flash-in-the-pan start-up from a sustainable small business success.

This post concentrates on one small piece of the puzzle: learning from how your customers search. It requires a two-fold approach of first looking at the search terms people use in search engine searches that direct them to your website, and second looking at how they search your website itself.

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