Lisa Hephner

11 Mobile Email Statistics Your Small Business Should Know & How to Take Advantage of Them

Posted by Lisa Hephner on August 25, 2015 in Tip of the Week

Even with the growth of Chat, text messaging, and other social media messaging, email is still the primary means of business communication. According to a recent report from technology market research firm the Radicati Group, there were 4.1 billion worldwide email accounts in 2014 and that number is predicted to grow to 5.2 billion by the end of 2018. And, while consumer email is actually slowing down (in favor of social media, text messaging, and other non-email online methods), business email is growing– From 108.7 billion business emails per day in 2014 to an expected 139.4 billion emails per day in 2018. This equates to business users receiving 121 emails a day in 2014 (excluding those removed by SPAM filters), which is expected to grow to 140 emails a day by 2018.

That’s a lot of email! But, it doesn’t mean businesses people are sitting at their desks all day answering email on a computer. Increasingly, email is being read, responded to, and acted upon using mobile devices.

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Eric Remer

Hold Your Space | CEO’s Corner

Posted by Eric Remer on August 24, 2015 in Leadership

I remember the exact day I decided to never let another person’s actions dictate how I feel.  I was in a meeting with the CEO of one of our biggest partners who, at the time, held a disproportionately large part of our business. The CEO was rude, smug and completely unreasonable. He frustrated and angered me to the point that I literally couldn’t speak. I allowed that moment to get the best of me and completely lost my space. Rather than calmly and thoughtfully engaging in an effective dialogue, I had to use all of my energy to just sit there quietly and not completely lose my shit.

smooth-rock-centered-in circles-sand

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Matt NeSmith

5 Ways to Promote Your Business Online and Reach New Customers

Posted by Matt NeSmith on August 20, 2015 in Small Business

Image of computer with graph affected by promoting your business online.

If you’re a new company starting out or you’ve established yourself for some time now, there is always an opportunity to expand the reach of your business.

Every day, more and more searches for the services your business provides are occurring on a digital platform. These searches are also showing an increase in local intent as consumers are looking for businesses in their geographic area. Just in the last year, searches that included the phrase near me in the search term have almost doubled.

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Jessie Van Gundel

Protect your business by protecting your intellectual property

Posted by Jessie Van Gundel on August 19, 2015 in Small Business

Michael Feigin, Patent Lawyer

By working for patent and trademark law firms in Livingston and Clifton, New Jersey, he received extensive training from patent attorneys and veterans of the AT&T patent department. Then, Michael decided to open his own practice in August of 2007.

Many small business owners don’t know where to start when it comes to protecting things like their business logo. I asked Michael some common questions to shed some light on the basics of intellectual property protection:

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Lisa Hephner

Free Full Feature Photo Editor

Posted by Lisa Hephner on August 18, 2015 in Tip of the Week

In a world where it seems like nothing worth having is ever free, it is refreshing to find truly useful freeware available without strings attached. PhotoScape is one such application. It provides robust image editing and enhancement features that rival those in expensive industry leading applications such as Photoshop, in an easy-to-use package ideal for small business owners on a budget.

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Lisa Hephner

A Scientific Approach to More Effective Small Business Social Media Marketing

Posted by Lisa Hephner on August 11, 2015 in Tip of the Week

Research, Test, Target, and Measure: These are the keys to ensuring small business success, be it in product development, operations, or marketing. In some cases, small businesses are at a disadvantage because they don’t have the budget to tackle all four steps as effectively as do big business; but luckily social media marketing doesn’t have to be one of them. Even a small business can have a big presence in social media, with a minimal expenditure, if it develops great content, nurtures key influencer relationships, and promotes effectively. These research findings and free social media marketing applications give small business owners the tools to do just that.

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Lisa Hephner

Home Office Designs: The Practical to the Extreme

Posted by Lisa Hephner on August 4, 2015 in Tip of the Week

Whether it’s telecommuting as a large company employee or running a home-based small business, studies show that working from home in the US is on the rise. Are you one of us? And, if you are what kind of workspace fits you best? Are you a take over the dining room table kind of person? Or perhaps you want a quiet dedicated space that lets you get away from it all (and helps you keeps the “all” away from your business operations).

The following examples from around the web (and around the globe) provide ideas from across the home office spectrum including everything from practical and cool small-space offices, unique office furniture, and extreme workspaces.

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Jessie Van Gundel

From Zero to One Million: Advice from CEO, Maury Rogow of Rip Media Group

Posted by Jessie Van Gundel on July 30, 2015 in Leadership

Maury Rogow, CEO Rip Media Group

Through his experience starting, establishing and growing his business, Maury has learned a lot along the way and has framed that learning into three major stages, with this caveat:

“You have to have a dream. You have to be passionate beyond all belief because you are going to put more time into this company than you’ve ever thought possible.”- Maury

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