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The Game’s the Thing. The marketing thing that is—and a great way to engage your customers with your company and with your brand. This approach goes far beyond simply sponsoring or placing a logo into a game that has nothing to do with your business or your industry. It includes gamification techniques which apply game elements such as leader boards and awards to business goals such as brand loyalty or increasing sales. It also includes the fairly new Advergame, in which branding such as a logo, color scheme, and/or branding concept is made an integral part of an online or mobile game.
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Dan Hine has been a small business owner for over twenty-five years. In the early days, Dan owned a cloud-based IT company (ProNet Technologies, Inc.), when the concept of cloud-base was fledgling and new. As internet technology in general evolved, so did his business. Dan continued into a broader digital online space, eventually dropping the IT focus altogether and emerging as a marketing-focused business.Read More »
Taking a business from an idea to a realization is a big accomplishment. Oftentimes business growth can catch a small business owner by surprise, they are so busy maintaining the business that they forget to make time to think about a business growth plan.
You might be wondering how you’ll know if and when your business is ready to grow. While every business is unique, there are some signs to look for. Take our quiz to see where you stand.
Take the Quiz: Is your business ready to grow up?Read More »
Your brand is one of, if not the, most important assets your small business owns. This brand includes your company name, along with your logo, a tagline or slogan, and any unique names you have created for your products and services. This branding is not only a large part of what makes your company unique, it is also an integral part of your relationship with your customers as well as a hallmark of the quality, reliability, and service your small business routinely provides. Something that valuable should be protected. After all, you wouldn’t leave your inventory sitting out on the curb, and you wouldn’t let your customer list fall into your competitors’ hands, so why would you let something as important as your brand remain exposed to infringement?
Protection is a simple trademark application away.Read More »
In 2017 customers will continue moving toward a completely digital life. This will include embracing different forms of online billing and ways to accept payments, including EMV or chip card use, and an increase in mobile connectedness.
According to the 2016 Annual Billing Household Survey, customers use an average of 3.6 different payment methods each month for their bills. Mobile payment use increased with 33% of online households reporting to have paid a monthly bill through their mobile phone, a 22% increase compared to last year’s survey. Mobile users continue to demand multiple payment options with 42% of smartphone users reporting having paid bills through their phone.Read More »
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As we all get back to work and hit 2017 running, there’s no denying that 2016 is firmly in the rear-view mirror. Hopefully it was a successful year for your small business, and you are looking to build on that success this year. (Or if things did not go as well as planned, you are primed to make them take off in 2017!) If you need some advice on strategies and tactics to help your small business thrive in 2017 and beyond, there is no dearth of predictions for hot technology, must-implement marketing tactics, and heightened security threats. While they might not all apply to your company or your niche, the following predictions are a great place to start your 2017 planning.
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Tis once again the season for year-end wrap-ups; and as today is the last Tip of 2016, it is once again a best of post. The following are the most popular Tip posts from 2016 in a number of categories, along with posts from previous years that generated the most traffic in 2016. If you missed them, or simply meant to check out the links but never had the time, here’s another chance to take a look.
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It’s that time of year again—the time to look backward and take stock of the year almost past. What have we done well, what have we made a colossal mess of, and what made the year that’s about to be special and unique? If you don’t have a ready answer, don’t worry: there’s a list for that. While not all directly related to small businesses, the following 2016 best of lists will provide information, instruction, and inspiration that can help you and your small business thrive in 2017 and beyond.
In 1997, CallSmart founder, Heather Cash launched her first telemarketing firm (under a different name) based on the belief that there was a better way to offer outsourced calling campaigns. She had a vision for making telephone marketing accessible to small and medium-sized businesses and believed that ethics were as important as results.Read More »
We’re excited to announce the release of our most recent report, “2017 Small Business Outlook: The Service Industries.” This report is specifically focused on the service industries, and is the first report of its kind developed by PaySimple.
What can you expect from the report?
In an increasingly digital world, businesses must be more tuned in than ever to what their customers want and how they want to get it. The ecommerce industry is ever-growing, and has helped level the playing field for smaller, service-based businesses to capture online sales and compete with their retail peers.
PaySimple’s 2017 Small Business Outlook highlights how service-based businesses plan to grow in 2017, where they’re focusing investments, and what customer-based resources, tools, and integrated technologies they’re integrating to help them scale and grow.Read More »