Ask the Advisor is a weekly PaySimple column featuring reader-submitted small business questions answered by our panel of business professionals. If you would like to submit a question, or become a PaySimple business advisor, please read the information at the bottom of this article.
This week’s question is answered by Rachel Vermeal, digital marketing strategy & communication consultant and the Marketing and Membership Manager for Colorado Mountain Club.
“I work for a membership based organization, how do I grow Facebook followers and engage my members more on social media?”
Engaging members is very important, and as with any customer-base, adding value to your social media relationships is vital.
A few ways to grow your followers are by sharing quality information, offering contests and embedding links in communications.
Share more. When sharing information on social media, a mistake that is often made is over-using social media to ask their members for something. Giving your members value added information lets them know you care. Give them something in return for their loyalty, make it easy for them to access information, and let them into the inner circle of knowledge. Not only will you strengthen your relationship with your current members and followers, but this action will also encourage members to become followers.
Offer a contest. Sweepstakes, giveaways, polls and user-generated photo contests are great ways to add followers. Use a third party application such as Woobox , Wildfire, or Offerpop to help guide you through the process ? it is worth the monthly fee and helps you navigate the aspects of contests on social media. And if you play your cards rights, you can covert those followers into members.
Embed your Facebook link. Have web page ? make a link. Have an e-newletter ? make a link. It is that easy. If your members know they can engage with you in other ways, often times they will.
To contact Rachel, please email her at: rachel(at)makestuffcreative(dot)com
About the Advisor
As a marketing consultant, Rachel is dedicated to helping organizations harness the traditional and digital tools of the ever-changing scene of outreach and marketing communications. A mix of techie geek and creative problemsolver, she specializes in digital marketing strategies and knows how to get creative with tight budgets. Her strategic marketing background and customer/donor engagement knowledge has helped dozens of local and national organizations meet their communication goals. www.makestuffcreative.com
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