For business owners, creating a stellar payment experience is more than bells and whistles. It’s essential for customer retention, employee satisfaction, and revenue expansion. If you’re chasing payments, exhausting staff, and losing customers, it’s time to upgrade your payment experience.

Want to dive deep on creating a stellar payment experience? Watch our on-demand webinar anytime. 

Customer Payment Experience

Improving payment options is the most effective way to take back control of your most valuable assets–time, cashflow, and employee resources—so you can focus on growing your business.

It doesn’t need to be complicated. Reaping the benefits of improved payment practices is simple if you focus on the basics.

Here are 4 key components to enhancing your payment experience. No matter what type of business you run, considering the following areas when making changes to your payment acceptance will allow you and your staff to focus on what matters, while providing a value-add for customers.

The Key Components of a Stellar Payment Experience

1. Convenience

How do customers want to pay you? Not meeting customer payment preferences often negates the positive customer experience provided prior to billing or prevents leads from converting to sales. Offering flexible payment options, like online credit card and ACH payments, empowers customers to pay in a way that’s most convenient for them.

2. Automation

Chasing payments for services already rendered is not a sustainable practice for business operations. Automated recurring billing frees up employee resources, so staff can use time and skills on more impactful tasks. At the same time, it prevents customers from having to think about paying you, which is ideal for retention and predictable revenue.

3. Trust

When customers pay you, it’s important to make it known their sensitive information is being handled with care. Sending a secure electronic invoice or hosting a trusted online payment form conveys a level of respect and best practice surrounding customers’ personal data. It also limits the amount of parties who have access to their bank account routing information and credit card numbers, which is reassuring in itself.

4. Security

Building trust with customers is made possible when you partner with a payment processing provider who takes security seriously. If you’re collecting online payments, or storing payment information on file, be sure to use a software that meets PCI DSS (Payment Card Industry Data Security Standard). Select a payment solution that will optimize the security of credit, debit and cash card transactions and protect customers against the misuse of their information.

Want more? Join us for a live webinar on the Key Components of a Stellar Payment Experience on June 19th. 

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Maureen Mulvaney

Maureen Mulvaney

Maureen has been a part of PaySimple since July 2016. She originally joined the company as a Customer Success Manager in July 2016, where she was responsible for onboarding PaySimple customers. Her marketing background and passion for helping SMBs grow to their fullest potential landed her a position in the Marketing Department, where she serves as the Customer Marketing Associate. In her free time she travels as much as possible and gets outdoors with her dog.

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