Sea Breeze Syrups is a New Jersey-based, family-owned, and operated business that’s been in operation since 1925. For nearly a century, they’ve been committed to outstanding customer service and satisfaction. In 2016, they began looking for better, more convenient ways for their customers to make payments. They turned to PaySimple. Since switching to PaySimple, Sea Breeze has seen customer satisfaction increase dramatically due to streamlined payment options that save time and effort for both Sea Breeze and their customers.


The founder of Sea Breeze Syrups, Barnet Sanders, moved to the United States from Poland in 1925. From the founding of Sanders’ business, he built a strong reputation for exceptional customer service and products. He delivered every order to his thirsty customers himself, carrying bottles of seltzer door-to-door and up and down many flights of New York City steps.

As his seltzers gained popularity, Sanders eventually expanded his product line to include flavored syrups for seltzer and water. Today, Sea Breeze offers sodas, juices, flavored waters, cocktail mixers, energy drinks, smoothies, dessert syrups, and more. They have thousands of customers in the New York and New Jersey area, but they remain committed to maintaining that level of service established by Sanders from the beginning.


Unfortunately, all was not smooth sailing for this booming business. Like most small businesses, Sea Breeze faced their fair share of challenges along the way, but accepting payments efficiently and on-time was one of their most costly challenges month over month.

Payments were either sent via check when a customer received their order, or the delivery driver called and relayed credit card information over the phone. Both methods left a lot of room for error. A lost check or a garbled credit card number could mean failed or lost payments, and an inconvenience for both Sea Breeze and its customers.


Fourth-generation owner Josh Sanders asked a trusted friend in the beverage industry what they used to process payments, and everything changed. He found PaySimple.  

PaySimple provided the accessible platform that Sea Breeze needed, for their team and customers. With easy online payment forms, ACH payment options, and the ability to set up one-time or recurring payments, PaySimple’s payment solutions were the breath of fresh air Sea Breeze needed: easy to set up, easy to use, and convenient for customers.

“As a company we love technology and are always looking for ways to improve processes internally and externally for our customers. The platform is easy to use and far more robust than the previous point of sale systems we tried. Our customers can now go to our website to quickly make a payment for their orders.”

PaySimple’s reporting capabilities also help Josh track cash flow and payments processed, even with a variety of payment plans and schedules. The ability to use cards on file to charge recurring customer orders saves everyone time and effort.

“The more payments we run online, the less work there is for people in the office. It takes time to receive a check and match it to the customer, or receive a phone call and match the credit card transaction to an account. Moving in a digital direction with PaySimple creates more time we can invest back into our business.”

Today, Sea Breeze is the largest independent, family-owned manufacturer of on-tap beverages in the Metro New York/New Jersey area with one of the most diverse product offerings in the nation. Josh and his family have big plans for the company, but their focus will always be on staying true to their roots and maintaining a customer- and family-focused business without sacrificing quality for quantity. PaySimple makes that happen with easier payment options, streamlined billing, and integrated customer management tools.

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