Dr. Sam McDonald runs the Wild & Precious Optimal Living practice in Arvada, Colorado with his wife, Dr. Lynn McDonald. Their neurologically-based chiropractic clinic focuses on brain and nervous system health to encourage full-body healing. Since 2018, Wild & Precious Optimal Living has collected payments with PaySimple. PaySimple’s seamless payment tools allow this family-owned practice to focus their attention on what matters most: patients and their health.


Like many small businesses, Wild & Precious Optimal Living’s owners handle all patient care and administrative duties on their own, and typically find themselves wearing many hats. Dr. McDonald splits the administrative duties with his wife and spends much of his time working on the “front-of-house” duties like managing customers, accepting payments, and scheduling appointments.

And just like other business owners, he faces the administrative challenges of not only marketing their practice, but also educating prospective patients on their unique approach to whole-system wellness. Because patients are at the center of everything that Wild & Precious does, providing stellar care to their patients is always top of mind.


Dr. Sam McDonald found that one part of the business was constantly getting in the way of other duties and that stellar customer care: payments.

Their previous payment processing software wasn’t intuitive and didn’t facilitate card-on-file or recurring payments. Instead, their team would need to manually collect payment information each time a patient visited the office. Not only did this create a subpar experience for patients, it often threw off schedules.

“It slowed down our efficiency because every time I cared for a patient, I had to process a payment and they needed to pull out a card or cash. People would end up waiting longer. A visit that would take ten minutes ballooned up to 14 minutes. Multiply that by four, and I’m behind an entire session.”

This clunky system of payment collection strained patient loyalty. The last thing patients wanted to do after their appointment was think about how much it cost. Wild & Precious Optimal Living needed to make payments simple and effortless for their patients.

When it came time to move into a new office, they decided to revamp their payment process as well.


After a quick Google search, Dr. Sam McDonald came across PaySimple. The simple sign-up process, reasonable credit card processing rates, intuitive software, and recurring billing capabilities persuaded him to make the switch.

“PaySimple lived up to its name in being very simple and easy to use, and that was a huge plus. The onboarding specialists were very polite and knowledgeable. I got the feeling that PaySimple was really a company that knew what it was doing—the entire process was transparent.”

Without the hassle of manually collecting payments each time a patient visits, the team now has much more time to focus on patients and growing their business.

“Patients are just coming in to get a great service. Recurring billing increases compliance with treatment and patient retention. This morning, for example, someone started care. I put their payment information in, and now it’s done. I don’t have to think about the money again, and I can focus instead on delivering excellent service.”

In addition to time saved on payments, the doctors are enjoying PaySimple’s mobile and point of sale features, which have helped them drum up new business at various events they attend.

“Now when we meet someone interested in starting care with us, we can take payment right then and there for their introductory visit. If someone has paid for something, there’s a much greater chance they will show up to their appointment vs. if they have not yet paid.”

With a trusted payment partner in place, the doctors have their sights set on growth. Dr. McDonald says that having a solid payment platform will be essential to their mission:

“PaySimple has absolutely helped us grow our business. The fact that I’m not dedicating time to billing people means I can now dedicate that time to marketing and community outreach—the things that are growing the visibility of the business.”

Streamlined payment collection means more time spent on excellent patient care. With PaySimple, Wild & Precious Optimal Living can now concentrate on helping families thrive in better health.

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