The mobile app space is constantly changing, and it’s important to understand the trends related to this space if you’re a mobile app developer or business owner. Below is a list of 7 trends that will dominate 2023 that you should be prepared for.
People use their phones to do more than just check messages and make calls. Now, people use their phones to manage tasks, bank, shop, and be entertained. Because people are using their phones to do so much, there is a lot of opportunity in the mobile app space.
However, ensuring a quality user experience is important by always keeping the consumer in mind while developing apps. First of all, remember that mobile phones have small screens, and consumers prefer app designs that are simple and minimalistic.
To make apps enjoyable for users, high-quality and easy-to-read fonts and eye-pleasing colors and images should be used. In other words, keep it simple.
While 5G isn’t new, it will be a buzzword in 2023 because tech businesses have started to implement it at full scale. With the expansion of 5G, speed and efficiency will increase since 5G can be up to 100 times faster than 4G. With more speed and efficiency, developers can add new features and functionality without sacrificing speed.
For example, AR and VR are added without slowing down mobile apps, data transfer between devices is faster, and mobile payments are processed faster and more securely.
Cybercriminals often target mobile apps because they contain and generate so much data. By accessing a mobile app, cybercriminals can access payment information and login credentials or even steal someone’s identity. Consumers are aware of this and expect app developers to keep them protected. Some of the best ways for app developers to do this are to use things like ID confirmation, two-factor authentication, and biometrics.
According to Statista, e-commerce brings in $5.7 trillion in sales and is projected to grow to $8.1 trillion by 2026. Furthermore, the majority of e-commerce sales are happening on mobile devices. Therefore, businesses must adapt to mobile buying trends and develop apps that allow customers to purchase from them easily. Mobile commerce is powerful because it provides businesses with additional data about their consumers and gives them direct access through push notifications.
As the world continues to speed up, consumers demand instant assistance when they are in need. Luckily, with the rise of AI, this is possible using chatbot technology. With chatbots, customers can ask questions and get near-human-like responses in real-time.
Business save time and money because customers get the support they need without needing a paid employee. This industry is expected to grow by nearly 400% in the next 4 years, so if your business wants to be at the forefront of customer service, this is a great place to focus.
Personalization Using Predictive Analytics
With the rise of big data and predictive analytics, apps have tremendous data collection and prediction power. While data can be used to make strategic business decisions, it also provides personalization and a quality user experience. A major trend is using user data to deliver personalized experiences to each user.
For example, e-commerce apps recommend items a consumer may like based on previous shopping data. This technology is also used in movie and TV show streaming services.
As more and more apps provide this type of resource, consumers will start to expect a personalized experience, and those that do not provide one will fall behind.
Superapps are individual apps that provide multiple solutions. They are incredibly popular in Asia (WeChat is the best-known example), but are still in their infancy in the west. However, you may have started to see some apps moving toward this trend. For example, Facebook, which used only to be a social media site, now allows marketplaces where people can buy and sell items.
According to Gartner, “Superapps are trending because users, especially the younger generation born in the age of smartphones, demand mobile-first experiences that are powerful and easy to use.”
The Bottom Line
The mobile app space is constantly changing and evolving. To stay competitive, it’s important to ensure you leverage the most up-to-date trends. Using this guide and considering these trends when developing your mobile app, you can be sure that you’re on the cutting edge of innovation for 2023.