The Importance of Building an Online Presence as an SMB

Building a social media presence while running your business can be difficult to prioritize, let alone execute. Limited time, energy, and budget often deter SMBs from considering the value in showcasing offerings on the web.

However, with 40% of the world’s population on social media, not showing face online can mean missing out on the attention and business of potential customers.

Having an active website and social media profiles are two of the most effective ways to maintain brand awareness for your business. It allows potential customers to find you, while giving existing customers a place to leave you reviews and communicate, building credibility and streamlining customer service.

Businesses with an online presence have a platform through which to distribute original content, positioning them as thought leaders in their respective industries.

PaySimple customers can easily tie revenue to their social media efforts by making it easy for customers to pay directly.

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Where to Start: Optimizing PaySimple for Social Media

Developing a website and recruiting a thousand Facebook followers may seem out of reach (right now), but taking a few small steps to start will eventually result in a larger online footprint.

First, choose a social media platform that fits the needs of your business and captures your target audience. Next, leverage PaySimple’s eCommerce tools to optimize your business’ online presence through your social media accounts.

Feeling overwhelmed? Here are a few simple, yet actionable ways you can grow your business and its online presence by combining the forces of social media and PaySimple:

Facebook

Idea #1: Add a Call-to-Action Payment Button to Facebook

1. Locate and copy your custom Online Store or Payment Form link in PaySimple under ‘eCommerce’

2. Log into your Facebook business page and click ‘Add a Button’ then ‘Shop Now’

3. Paste your PaySimple URL under ‘What website would you like to send people when they click this button?’

Idea #2: Create an Offer on Facebook

1.  In PaySimple, create discount codes to attach to your catalog items

2. Create a promotional graphic to capture your audience’s attention. Not a designer? Here’s an example of a social media flyer created in Canva, a free graphic design tool, in under a minute:

Tip: Make your promotional graphics Square so they can easily be viewed on a mobile phone and posted to other social media platforms, like Instagram. 

3. Share your promotional graphic, PaySimple payment form link, and custom discount code on your Facebook business page using the ‘Create an offer’ option

Idea #3: Promote Event Registration/Ticket Sales on Facebook

1. Locate and copy your custom Online Store or Payment Form link in PaySimple under ‘eCommerce’

2. Log into your Facebook business page and click ‘Create an Event’

3. Paste your PaySimple URL under ‘Tickets’ section of event details

Twitter

Idea #4: Share your business promotions on Twitter

1. In PaySimple, create discount codes to attach to your catalog items

2. Locate and copy your custom Online Store or Payment Form link in PaySimple under ‘eCommerce’

3. Shorten the custom PaySimple payment form URL using a free short code tool

4. Tweet about your services and share a discount code in conjunction with your shortened eCommerce link

Instagram

Idea #5: Share your business promotions on Instagram

1. In PaySimple, create discount codes to attach to your catalog items

2. Locate and copy your custom Online Store or Payment Form link in PaySimple under ‘eCommerce’

3. Shorten the custom PaySimple payment form URL using a free short code tool, and paste it in your Instagram profile biography section

4. Mention your bio link and PaySimple discount code in an Instagram post or story

Bonus Points: If your business page has more than 10K followers, add a PaySimple eCommerce link  to the ‘swipe up’ field on Instagram stories for easier access.

Idea #6: Using PaySimple to Get More Followers

Leverage the Website Return Button in PaySimple eCommerce solutions to redirect customer to social media/fan pages (i.e. ‘Like us on Facebook’ or ‘Leave us a review!’ on button text)

Ready to start marketing your business with PaySimple? Start your 14 day Free Trial today:

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Maureen Mulvaney

Maureen Mulvaney

Maureen joined the PaySimple team as a Customer Success Manager in July 2016. She is responsible for onboarding PaySimple customers, and has a passion for helping SMBs grow to their fullest potential. In her free time she travels as much as possible, teaches barre fitness classes, and gets outdoors with her dog.

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