Why You're Reading This
As a small business owner, your ability to sell is paramount to your success.
Whether or not you have a dedicated sales team, you need to be prepared to pitch and close a sale at any moment. Then there are all the other critical moments, like winning over a prospective employee or getting a business loan. The power to connect with and persuade the people you encounter will make you a better business owner.
That’s why it’s so important to keep your sales skills sharp.
I've been fortunate enough to work in sales for over 20 years, learning both from mentors and plenty of trial and error. Here, I'll share with you the 57 best practices that have helped me the most throughout the course of my career—from getting organized, to preparing my pitch, all the way through to closing deals.