The Missing Ingredient in Your Perfect Marketing Campaign: Payment Data

For years now, large corporations have used payment data collected at time of purchase to uncover revenue opportunities, make business decisions, fine-tune marketing efforts and ultimately, drive more sales.

Now, with tools like PaySimple at their disposal, small and medium sized businesses can use data to do the same.

Business owners who collect online payments for goods and services are sitting on a wealth of payment data they might not even know they have. Payment data can be used to glean valuable insight into customer buying behavior, which can help business owners segment customers and target them for up-sell, cross-sell, promotional, and discount campaigns.

But, without a payment software that integrates with popular marketing platforms such as MailChimp and Constant Contact, the process of using payment data to inform marketing efforts is cumbersome and confusing. PaySimple has built integrations with two of the country’s most popular marketing tools to solve this issue.

Marketing Integrations by PaySimple

In order to use payment data to grow, business owners need to have the right tools. By integrating a PaySimple account with a MailChimp or Constant Contact account, customer records flow seamlessly from the payment gateway, into the marketing platform, allowing for easy setup of targeted marketing campaigns.

This flow of information makes it possible to:

  • Grow your business & generate more sales by creating targeted email lists of customers based on payment activity, plus build customized email campaigns to inform customers of new product launches, seasonal promotions, repeat customer discounts, and more.
  • Save time by syncing PaySimple customer data into MailChimp and Constant Contact automatically, eliminating the need for manual export/import of email lists, reducing potential errors and simplifying targeted email list creation.
  • Engage with customers more often to stay top of mind and make sure they keep coming back for more.
  • Be confident that you’re not emailing customers that have already opted-out of email communications with our built-in data sync safeguards.

PaySimple has made it easier than ever to capitalize on these opportunities with its latest marketing integrations.

How PaySimple Marketing Integrations Work

PaySimple Marketing Integrations are designed to be simple and automatic, allowing you the time to focus on other things. Once you decide to link your PaySimple and preferred marketing platform, you can expect:

Easy Set Up: Set-up only takes minutes and your email marketing solution will update with all new current PaySimple customers instantly.

Automatic Syncing: After your integration has been activated, new PaySimple customers will sync automatically. This ensures that new PaySimple customers won’t be left off of email lists that provide them information that will keep them engaged and coming back for more.

Simple List Building Actions: When working with a PaySimple report, it only takes a few clicks from the “Actions” list to send a targeted list over to your email marketing tool to start using immediately. No more navigating to multiple screens or exporting data to create targeted lists.

Real-time Integration: Customers records in PaySimple are synced with MailChimp and Constant Contact in real-time. No waiting for 15 minute increments or until the next morning to see your PaySimple customers in email lists. Our integration works as quickly as your business.

Fully Customizable Options: PaySimple’s integration lets you decide which customers you want to include in targeted email lists and makes sure that customers that opt-out aren’t automatically placed back into new email lists.

Ready to promote your business, keep your customers engaged, and generate more sales by leveraging powerful payment data in your email marketing campaigns?

How to Get Started With Marketing Integrations

To link your PaySimple and MailChimp or Constant Contact account, follow these steps:

Step 1:  Navigate to the MailChimp or Constant Contact profile within the PaySimple AppCenter and choose “Activate Integration” in the top, right hand corner of the screen.

 

Step 2: Agree to the terms and conditions to be able to fully activate the integration. Authenticate using your active MailChimp or Constant Contact login credentials and select “Log In.”

 

Step 3: Follow the short set-up wizard to finish configuring your integration. Name the lists you’ll send PaySimple customers within MailChimp or Constant Contact. You can also determine how to handle customers that have previously opted-out of communications in your email marketing tool.

 

Step 4: When looking at a PaySimple report or customer list, simply select the “Actions” dropdown and choose “Add to MailChimp List” (or Constant Contact List) to automatically sync selected contacts into a new MailChimp email list to use for marketing campaigns.

 

Step 5: When in your email account, you can see the lists that you’ve created via the PaySimple integration under the “Lists” tab in the top navigation.

 

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Nell Gable

Nell Gable

Nell Gable is the content marketing manager at PaySimple.

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