TABLE OF CONTENTS
- EMAIL 1: NEW PRODUCT LAUNCH
- EMAIL 2: PRODUCT CROSS-SELL
- EMAIL 3: LONG ABSENCE RE-ENGAGEMENT
- EMAIL 4: SEASONAL PROMOTION
- EMAIL 5: SPECIAL DISCOUNT
- EMAIL 6: REPEAT PURCHASE
- EMAIL 7: FAILED PAYMENT(S)
- EMAIL 8: PENDING ONLINE STORE ORDER
- EMAIL 9: MOVE FROM INVOICE TO RECURRING SCHEDULE
- EMAIL 10: RECURRING BILLING SCHEDULE ENDING SOON
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Get StartedHow To Use These Templates
Below you will find multiple versions of email copy that you can use based on your business needs. Simply copy and paste the content below into your email platform to use. Feel free to make any edits necessary to customize these templates to your business, specific marketing campaigns, and target customers.
Note: For existing PaySimple customers, you will find reference to specific reports you can access within PaySimple to build customer lists to be used for each of these email templates. If you need personal assistance, contact support – 1-866-944-0291 Option 2
EMAIL 1: NEW PRODUCT LAUNCH
>>>(PaySimple report: All customers or all customers with any purchase in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: Introducing our newest service – [Service/Product Name]!
Hi [Customer First Name],
Since you’re a valued [Business Name] customer, we wanted you to be the first to know that we have an exciting new service to offer! Our [Service/Product Name and Description] and only costs [Service Product Cost].
Our new [Service/Product Name] will help you [Product/Service Benefit Description].
Want to learn more or purchase today? Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] for more information!
Best,
EMAIL 2: PRODUCT CROSS-SELL
>>>(PaySimple report: All customers that purchased a specific service/product in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: A match for your recent [Service/Product Name] purchase
Hi [Customer First Name],
Thank you for your recent purchase of [Service/Product Name]. We think you might also be interested in [Cross-Sell Service/Product Name]. This will help you [Business Value of Cross-Sell Service/Product].
Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] to learn more about how this service can benefit you today!
Talk soon,
EMAIL 3: LONG ABSENCE RE-ENGAGEMENT
>>>(PaySimple report: All customers that have not had a transaction in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: It’s been a while…!
Hi [Customer First Name],
It’s been a while since we’ve seen you and we hope you’ve been well! Is there anything we can do to help you? Maybe since [Event/Time] is coming up, you might be interested in [Associated Service/Product Offering]?
Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] to see how we can provide you [Business/Service Value].
Talk soon,
EMAIL 4: SEASONAL PROMOTION
>>>(PaySimple report: All customers or all customers that purchased a seasonal service within a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: XX% off [Service/Product] until [Date]!
Hi [Customer First Name],
[Time of year] is right around the corner. To help our customers prepare, we’re having a special sale on our [Service/Product Name] through [Date]. This service will [Business Value] and if you order by [Date], you’ll receive XX% off our regular rate of [Price]. Act quickly, we only have a limited number of discounts available to claim!
Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] to order today!
Thanks for your business,
EMAIL 5: SPECIAL DISCOUNT
>>>(PaySimple report: All customers or all customers with a purchase in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: Special promotion on our [Service/Product Name]
Hi [Customer First Name],
We want to say thank you to our best customers by offering a special promotion on our [Service/Product Name]. Until [Date], we’re offering [Discount $ or %] off of our regular price of [Price].
Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] to claim your discount today!
Thank you for being a loyal customer,
EMAIL 6: REPEAT PURCHASE
>>>(PaySimple report: All customers that made a purchase of a particular service/product in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: Buy [Service/Product Name] again for [Discount $ or %]
Hi [Customer First Name],
We hope you enjoyed your recent [Service/Product Name]. To thank you for being a loyal customer, we’d like to offer you [Discount $ or %] off your next order of the same service.
Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] to order [Service/Product Name] again!
Thank you for your business,
EMAIL 7: FAILED PAYMENT(S)
>>>(PaySimple report: All customers that have had a failed payment (one-time or on a billing schedule) in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: Your recent payment for [Service/Product Name] has failed
Hi [Customer First Name],
A recent payment you made for [Service/Product Name] has failed. Without submitting and processing a new payment, we can’t guarantee that [Service will be fulfilled, product will be received, membership will be active, etc.].
To submit a new payment, please call us at [Phone Number] or visit our website at [Payment Form/Online Store URL].
Thank you very much and let us know if you have any questions!
Best,
EMAIL 8: PENDING ONLINE STORE ORDER
>>>(PaySimple report: All customers that have made a purchase from an online store or payment form (that may still be pending) in a given time period)
From: Your Business Name
To: Customer Email Address
Subject Line: Thank you for ordering [Service/Product Name]!
Hi [Customer First Name],
We received your order for [Service/Product Name]. To fulfill your request, we need to speak with you to determine your availability and specific needs.
To set up a time to speak, please call us at [Phone Number].
Thank you very much and we appreciate your business!
Best,
EMAIL 9: MOVE FROM INVOICE TO RECURRING SCHEDULE
>>>(PaySimple report: All customers that are making payments for services/products from invoicing and not recurring billing schedules)
From: Your Business Name
To: Customer Email Address
Subject Line: Get X% off for setting up automatic monthly payments!
Hi [Customer First Name],
We appreciate your business and since you pay a fixed amount each month for [Service/Product Name], we wanted to offer a new, easier way to pay. You can now elect to pay automatically each month with auto-pay.
If you sign up for auto-pay before [Date], we’ll even take an extra [X%] off of your next monthly payment! Call us at [Phone Number] to sign up!
Thank you very much!
Best,
EMAIL 10: RECURRING BILLING SCHEDULE ENDING SOON
>>>(PaySimple report: All customers that are on a recurring billing schedule that ends the following month)
From: Your Business Name
To: Customer Email Address
Subject Line: [Sign up/Purchase] [Service/Product Name] again!
Hi [Customer First Name],
Thank you for [Signing Up For/Purchasing] [Service/Product Name]. Your billing schedule is set to end next month, meaning you won’t be able to get [Service/Product Value] anymore. However, if you [Renew/Sign Up/Purchase Again], we’ll take an extra [X$ or X%] off your next payment!
Give us a call at [Phone Number] or visit our website at [Payment Form/Online Store URL] to [Renew/Sign Up/Purchase] again today!
Thanks for your support!
Best,
[Contact/Business Name]