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PaySimple and Market Platform Dynamics to Co-Present at NACHA's Payments 2008 Conference

DENVER, CO - May 16th, 2008 – Jeff Gardner, president of PaySimple, together with Karen Webster, president of Market Platform Dynamics, will present primary research about small business and electronic payment at the NACHA Payments 2008 Conference to be held May 18-21 in Las Vegas.

Their joint presentation will address why small businesses have been slow to adopt automated payment solutions as well as the current level of interest on the part of small businesses to seek “better and more efficient” solutions to their payment needs. This session examines:

  • Trends in small business payment adoption
  • Payment preferences versus payment realities
  • The profile of who accepts electronic payments today and why
  • Drivers of non-use

Study results will be presented during Session 389 “Small Business: 24.7 Million Businesses Need Help,” under the Conference’s Payments Biz track. It will be held on Tuesday, May 20th at 4:30 p.m. - 5:30 p.m. in room: 201-202.

About Market Platform Dynamics

Market Platform Dynamics (MPD) is a management consulting firm that enables businesses to profit from industry disruption and positions them for long-term growth. MPD’s expertise is working with companies within industries where business models, new technology and new entrants are rapidly reshaping the competitive landscape and, as a result, the course of doing business and driving revenue. MPD helps its clients develop and execute go-to-market strategies and design profit-generating products, pricing and business models.

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