Online payment advocates achieved a huge victory on the eve of New Year’s Eve when Verizon Wireless scrapped its plan to charge customers a fee to pay bills online.
A press release posted on Verizon’s website announced that the carrier decided not to institute the fee in response to customer feedback about the plan.
“At Verizon, we take great care to listen to our customers,” said Dan Mead, president and chief executive officer of Verizon Wireless. “Based on their input, we believe the best path forward is to encourage customers to take advantage of the best and most efficient options, eliminating the need to institute the fee at this time.”
The company has faced intense criticism since announcing yesterday that it would start tacking on a $2 fee every time a customer used a credit card to pay online.
The company’s latest decision to abandon the fee marks a major victory for the online payment industry, and the outrage from customers illustrates the degree to which paying online has evolved into the norm for most Americans.