online-marketingYou know that online marketing is vital to today’s businesses, but where do you go to learn the best ways to apply it to grow your brand? No worries, we here at PaySimple are here to help. Whether you need a comprehensive course or just a way to keep on top of the latest news in the field, here are five top destinations for learning about online marketing:

1. Search Engine Marketing Professionals Organization (SEMPO)

SEMPO is a non-profit, global, professional organization serving the Search Engine Marketing Industry. It offers webinars and Google hangouts where members can learn more about online marketing and keep up with current trends. SEMPO also recommends training programs and offers Meetups and other networking opportunities in major cities worldwide.

2. ClickZ Academy

Endorsed by SEMPO, ClickZ Academy offers training in the many aspects of online marketing, including social media, web analytics, Search Engine Optimization (SEO), email marketing, and and paid search strategies. Courses are offered in three formats: online courses, webinars, and onsite trainings at conferences around the US, Canada, and select other countries. With ClickZ Academy, you have a variety of options, from learning a bit about recent trends from a short seminar, to making a large tuition investment for a comprehensive course.

3. Copyblogger

Copyblogger is a company and an online community dedicated to teaching content marketing, with a focus on creating useful information that gets shared and builds a loyal following. A great place to start is Copyblogger’s email course, Internet Marketing for Smart People. It’s free to sign up, and once you do, the course will be emailed to you in 20 parts over the next few weeks. After you’ve completed the course, you’ll receive a weekly email newsletter that will keep you up to date on the latest developments in online marketing.

4. ShamaTV

This web TV series is a great source of continuing education on the latest developments in online marketing—particularly for those who learn better by watching engaging speakers than by simply reading the material. Every episode features Shama Kabani, CEO of the highly successful online marketing firm, Marketing Zen Group, and author of the New York Times bestseller, The Zen of Social Media Marketing (another great resource for beginning online marketers). Kabani’s philosophy of online marketing is ethical, simple, and highly effective.

5. Entreprenuer Magazine’s Online Marketing page

Entrepreneur magazine is a helpful resource for small business owners, offering articles by business leaders on the many facets of running your own business. The online marketing page of Entrepreneur’s web site collects all of the articles on this subject, so you can easily find the latest news about major social media platforms, advice on building and protecting your brand online, and more.

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Image Credit:
online-marketing by STRATEGIC THINKING, on Flickr

Erika Napoletano

Erika Napoletano

Hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general, Erika lives by one phrase and one alone: love me, hate me — just don’t be indifferent. She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and OPEN Forum, speaker at TEDxBoulder 2012, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity.

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