Is your small business taking advantage of the visual web? If not it should be. Today, effective marketing is more than just great copy accented by a related image. Images and video are fast becoming central to the message. Infographics are being used to tell the story, not just illustrate it. Pinterest and Instagram are now valuable direct marketing tools. Video for everything from customer testimonials to product demonstrations is now an essential component of every business website. And an online marketing program is not complete without video postings to Google-owned YouTube.

The following tools will help you simply and easily create visual content for your small business:

Wideo is an online tool that enables you to create animations. It is free to use, but an email address is required to create an account. Watch the tutorial to quickly learn the tool basics. You can use stock images and shapes or import your own, as well as add text, backgrounds, and audio. When you’re done, save the animation to the Wideo library where it is publically accessible. You can also share it on Facebook and Twitter and link to it or embed it on your website. is a free online tool that provides easy to use templates for creating your own infographics. After registering for an account with your email address you’ll have access to a library of professionally created infographic and chart templates. You can import your own data, and then use the tools to create and customize your infographics using that data. Publish your work to make it accessible on Twitter, Facebook, and Pinterest, or embed it in your website.

YouTube Video Toolbox is a YouTube channel devoted to “Videos about Making Videos.” Just about everyone has a webcam, digital camera, or phone capable of taking video. These tutorials provide advice, tips, and tricks for using those everyday devices to create professional looking and sounding videos. Start with the Basic Video Production Webinar, and then move to other topics of interest such as Editing, Audio Basics, or YouTube for Bloggers.

Now that you have the tools, it’s time to start rolling…

This Small Business Tip from PaySimple offers one more way to promote and fuel your business.

Lisa Hephner

Lisa Hephner

My name is Lisa, and I'm the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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