According to Google research, by 2013 more people worldwide will use mobile phones to go online than PCs, and by 2015 there will be one mobile device for each person on earth. If that’s not reason enough to make taking your small business mobile a priority, then also consider that mobile search has increased fourfold since 2010 and that 50% of mobile searches lead to purchases.
Even if your website is not e-commerce oriented, a powerful mobile presence is important. The same research found that 66% of people are disappointed if a company they like provides a poor mobile experience, and 52% say they are less likely to engage with a company that provides a bad mobile experience. Thus it is surprising that 79% of large online advertisers do not have an optimized mobile presence—which provides a great opportunity for small businesses to leap ahead of their large competitors.
The Google GO MO site is a great place to start. Whether you’re just beginning to think about mobile, have taken the first steps towards a mobile presence, want to test your latest mobile site for usability, or want to stay up to date on the latest research, howtogomo.com provides a wealth of resources that can help you create, optimize and expand.
Start with the Why GO MO section to learn about why mobile matters, download a mobile best practices cheat sheet, view case studies, and delve into research on smartphone usage in over 40 countries using the nifty research tool that enables you to filter data and generate your own charts and graphs.
Then, use the GoMoMeter to see what your website looks like on a mobile device. It provides a preview and an in-depth analysis that you can download. Make improvements, then return to test your results.
If you find that you need a mobile-optimized design, use the free site builder to create it. Simply enter your current domain into the tool, it will then capture your site, convert it to an optimized mobile format, and then provide tools you can use to apply templates, add mobile features like a map button, edit and revise content, and of course implement Google mobile advertising. Publish your site using the free one year hosting service provided by a partnership between Google and DudaMobile. You don’t need to provide payment information to start, and will have the option to continue the service after the one-year trial.
So, what are you waiting for? Everyone is going mobile, and now it’s easier than ever to take your small business mobile as well.
This Small Business Tip from PaySimple offers one more way to make your small business more productive.