Small business owners frequently wear so many hats that they struggle to make time for marketing. Yet for a small business, finding new customers is almost always a top business challenge. So today in part 4 of our 4-part small business health check series, we are going to discuss some simple ways you can give your small business marketing a boost.
First, take some time for an assessment. What marketing tactics and programs have you tried over the last year? What worked and what didn’t? Is there something that you’d like to try again but in a slightly different manner? It’s a great time to take stock of past initiatives and proceed with those that work, and end those that didn’t produce real results for your business.
Now you’ve likely got some room to try out something new. It’s time to think about at least one new initiative you are going to try this year. Whether your budget is large, small or non-existent there are plenty of marketing programs to try out: