The Internet is unarguably one of the single most important adaptations in human history. The ability to connect and communicate with anyone across the globe has irreversibly transformed the way people do business. Most importantly, it’s leveled the playing field for small businesses to compete with large corporations on a medium where anyone can be reached without spending a dime.
So why do more than a third of small businesses not have even a website?
A Mediabistro study found several surprising statistics that reveal how far behind most small businesses are at adapting to the Internet.
For example, only 65 percent of small businesses had a website as of Spring 2011, and less than 20 percent of those businesses updated it more than once a year. Only 21 percent of small business owners monitor their online traffic. And less than a fourth of small businesses accept online payments.
At a time when 88 percent of consumers pay their bills on the Internet, online payment systems have become almost expected rather than preferred. But with so many small businesses falling behind on their Web engagement, a lot of opportunity exists for any small business owner looking for an effective way to expand.
Naturally, companies that embraced social media were more likely to interact with their target audience much more frequently. For example, sixty-six percent of small businesses that use Facebook update their page at least once a week. Furthermore, social media met or exceeded expectations for 54 percent of the small businesses who utilized it.
What are you doing to promote your small business across the web? Please share your thoughts and ideas on our blog, Facebook page or tweet us @PaySimple.