The Small Business Saturday statistics are in, and the second-annual holiday shopping day exceeded pre-Thanksgiving predictions by about 14 million shoppers.

According to American Express, 103 million shoppers flooded the small businesses of America on Saturday, Nov. 26, which surpassed the original projection of 89 million.  Compared to last year, small business merchants saw a 23 percent increase in American Express card-member transactions.

“We want to thank all the consumers, public officials, community organizations, chambers of commerce and corporate partners who were part of the movement,” Kenneth I. Chenault, chairman and CEO of American Express, said in a statement. “By supporting small businesses across America, they are helping to create jobs, boost the economy and preserve our neighborhoods.”

Beyond these shopping statistics, the Small Business Saturday campaign increased awareness and support for local businesses.  Public awareness almost doubled from 37 percent in 2010 to 65 percent this year.  More than 2.7 million Facebook users “liked” the Small Business Saturday Facebook page.  And the phrase “Small Business Saturday” was included in almost 200,000 tweets.

The shopping holiday also drew support from 75 major corporations, including Facebook, Google, FedEx, more than 230 small-business advocacy groups, and President Barack Obama.

Thousands of small businesses themselves also embraced the holiday.  More than 500,000 small business owners leveraged an online tool or promotional materials for Small Business Saturday.  And 15,000 small businesses signed up to receive free Facebook advertising to promote their products and services in the run up to Small Business Saturday.

On the eve of Small Business Saturday, we produced a short video to showcase some of Denver’s smaller merchants who support the holiday, and encourage others to do the same.  Check it out below!

Sarah Jordan

Sarah Jordan

Sarah Jordan is the VP of Marketing for PaySimple, the leading provider of service commerce solutions for SMBs. At PaySimple, Sarah leads the company’s brand, acquisition, lifecycle, and product marketing strategies, and has been an integral player in growing the company from a fledgling startup to a leading SaaS platform, serving over 15,000 businesses across the country. She loves live music, being outside, great food, and hanging out with her husband, little boy, and dog.

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