The holidays always come and go quicker than any of us are prepared for, leaving us with an accumulation of things we need to tackle on January 2nd. If you’re planning for next year already, then you’re ahead of the game, but make sure you’re putting that effort into the right parts of your business.
Plan for Your New Year Return
Decide what a successful New Year kickoff looks like for your business:
- Kick things off: If business slows down for you during the holidays, kick the year off with an awareness and customer appreciation campaign. Promote your business online: attend local events in your community and use your customer database to send an enticing promotion to existing customers.
- Keep the momentum: If your business benefited from the holiday shopping season, follow up on your holiday efforts by pulling a list of one-time customers, or gift card buyers from your database and sending them a special offer to sign up for a monthly subscription to your services.
- Look back to plan forward: It might be the right time to take a step back and look at your cash flow. Maybe this is the year you want to start off by putting a big effort into understanding your cash flow so that you can forecast and strategically plan your year.
It can feel like coming up for air after swimming in a sea of chaos when January hits, but you’ll get a lot farther if you take a minute to not just tread water but to think about how you can improve your form.
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A little inspiration for the New Year
The life of an entrepreneur is a daring and fulfilling one. If you’re anything like the entrepreneurs we talk to, you are always looking for ways to go above and beyond. If this describes you, you might find these resources helpful:
- Business New Year’s resolutions
- Making the most of business charitable giving
- The company you keep matters, by PaySimple CEO Eric Remer
A Guide to Success in 2016
If you found this information helpful, download this short guide for more tips on how to plan for the holidays and prep for the New Year.
- Get ready for the holiday season
- Be proactive about your cash flow
- Communicate your plan to your customers, friends, and family
- Set yourself up for success in the New Year
Download your free guide today! (No email needed).