There is a line in the middle of everything we do, in the middle of every decision, in the middle of every action. The line is really a question: Is this selfless or selfish? It is my belief that all selfless actions ultimately yield the highest of selfish returns. We are by nature selfish beings, as whatever we want for ourselves is by virtue of wanting it, selfish. Which, in my view, is neither a good or bad thing, it just is. With that said, how do we shift our daily focus of our true intentions on selfless actions that are focused on much more than fulfilling some innate desire, and provide platforms of empowerment for those we come in contact with? More importantly, how does this relate to business? Business is just a platform for our daily lives; all actions that empower our lives empower our businesses. However, the questions that most of us have are, “How does this really help my business? How does this bring in more customers, increase revenue, generate greater overall business success?” Below are examples that can best demonstrate the power of selfless intention:

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We all know that businesses are all about the people. The collective energy that the team brings every day is the number one factor of success in any business. A business cannot really thrive without great talent that is motivated, validated, and excited to be a part of something that empowers their personal and professional growth. Selfishly, I am very aware that when I focus my selfless true intention on these developments in my own business, with no ulterior motives, that I will be surrounded by a group of people that empowers me, our customers, and their fellow team members to the highest level of success. This atmosphere attracts more great team members, more customers, more business partners, increased revenue, and ultimately greater overall business success.


I am sure many people are reading this and saying, “That’s great, but how does that help grow my customer base and pay the bills?” The answer is, if your authentic intention is truly focused on helping your customers succeed. Then selfishly, customers will flock to you. Selflessly, we focus all of our intentions on genuinely helping to simplify and empower the lives of small business owners. Disclaimer: I’m not here to say that we are perfect, don’t make mistakes, or don’t drop the ball at times. But from the design of our electronic payments technology, to the way we answer the phones, fill out applications, and provide support, our core focus is directed at helping small businesses succeed which is not always the case for small business marketers. Each and every person we touch on a daily basis should feel our true intent to help him or her. Selfishly, I am very confident that if we are able to execute on that intention, we will accomplish tremendous growth. The reality is you can always have selfish when you are focused on selfless, but it never works when you start on the other side of the line. What side of the line do you operate your business?

Eric Remer

Eric Remer

Eric Remer founded and currently serves as CEO of PaySimple. Prior to PaySimple, he founded the Conclave Group and co-founded I-Behavior, the latter of which ultimately sold its online division to Akamai and its offline division to Y&R. He is passionate about creating platforms, growth, and watching his kids be kids.

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