Reads of the WeekWe know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites (that we may have missed) in the comments.


IBM and JC Penney demonstrate the importance of inquiry before advocacy.

Does starting your business feel like running a triathlon?  I reveal the striking similarities between the two.

Here are a few useful tips on how to interact with clients in a social setting.

Small businesses get innovative with employee perks to compete for top talent.

Need to improve your company’s email marketing? This list provides several great articles to help you do just that.

Unsure of whether your marketing efforts on Facebook have been effective? Find out how to measure the ROI of your Facebook campaigns.

…and finally,

Doodling — not just a way to avoid boredom.  New research explains why doodling can actually ‘Improve Your Focus and Memory’.

Kristin Piccirillo

Kristin Piccirillo

Kristin is the Director of Acquisition on the Marketing team at PaySimple responsible for the development, strategy and management of channels like Search, Display, and other acquisition initiatives. When she's not working 'on the google' she is probably skiing in the winter or running/biking crazy distances training for Triathlons and other endurance events. You can find her on Google+

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