Weekly RoundupWe know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites (that we may have missed) in the comments.


One paradox of is that you need to be gregarious (and not introverted). However, here are 7 reasons why introverts can make great leaders.

PaySimple Blog Contributor, Mark Pickart, answers the top questions to ask when you open a merchant account including, whether it’s secure and ‘how much does a merchant account cost?’

You might write a blog for your business or personal life, but are you making one of these 4 common mistakes?

SMBs are spending more money on marketing their business, but where?

Do you know how to promote your business on social channels? This infographic lays out the differences by channel and some etiquette to follow each time you post.

Having a registered trademark can give your business legal protection. Here are some tips on how register your trademark and where in the US you might want to file.

…and finally, our brains make thousands of decisions each day — how can we make each choice better? Thoughts on how to switch our thinking to improve outcomes.

Kristin Piccirillo

Kristin Piccirillo

Kristin is the Director of Acquisition on the Marketing team at PaySimple responsible for the development, strategy and management of channels like Search, Display, and other acquisition initiatives. When she’s not working ‘on the google’ she is probably skiing in the winter or running/biking crazy distances training for Triathlons and other endurance events. You can find her on Google+

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