Reads of the WeekWe know you’re busy, so we pulled together the most interesting reads of the week from topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments.


Open enrollment for the Affordable Care Act begins tomorrow (11/15). As a business owner, do you continue to provide coverage? Do you send your employees to the individual exchange? Do you use the current tax credits to subsidize high-deductible plans? This New York Times article talks through some of the potential struggles for small businesses when providing health insurance.

Just thinking about health insurance, your projects due next week, and your family’s needs, can be overwhelming! Here are 4 ways to retrain your brain and make all of those decisions easier to make.

Facebook and Twitter often seem ‘easy’ — especially because as an individual — since you are on it to share pictures of your kids, or catch up with old friends. But for your business, how do you get started? What’s different and what do you need to know about social media advertising? This guide is a great beginners resource to social media advertising.

Once you’ve conquered social, your next step is to make sure that your website (and the fonts you use on it) work for your business and your goals. Canva has an awesome list of things to think about when choosing fonts: Part One is here.

Finally, you might have already had breakfast, or fed your kids, but do you know what you’d be eating if you were raised in another country? This is a super cool visual article showing breakfasts from around the world.



Kristin Piccirillo

Kristin Piccirillo

Kristin is the Director of Acquisition on the Marketing team at PaySimple responsible for the development, strategy and management of channels like Search, Display, and other acquisition initiatives. When she's not working 'on the google' she is probably skiing in the winter or running/biking crazy distances training for Triathlons and other endurance events. You can find her on Google+

More Posts - Website - Twitter - Facebook - LinkedIn - Google Plus