We know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments.
When considering how to grow your company, or get more customers, a first approach is often to do more advertising. But what about PR? You know, public relations, the “free” stuff, word of mouth, story telling. Is there a place for PR in your business outreach activities? If you’re not sure, check out this interview with a public relations expert who teaches business owners how to craft compelling brand stories that resonate and keep their customers coming back for more.
Two terms that are not necessarily synonymous but get used interchangeably are start ups and entrepreneurs of small businesses. You may be an entrepreneur of a small business in the early, start up years, but that doesn’t make you a start up in the traditional, Silicon Valley sense. Start ups conjure up an image of a big buyout where you make millions and retire on your private island. But as an entrepreneur of a small business, that may not be a realistic expectation for you. There’s no easy “exit”, this is a business that you started because you love what you do and possibly even plan to pass on to the next generation. Check out this series on the permanent start up.
If the million-dollar buyout isn’t in your future, you may reach a point where you need to borrow money. Check out peer-to-peer lending, a digital lending opportunity that is starting to disrupt the traditional banking model. This alternative lending method offers new opportunities for lenders and borrowers to interact, as well as options for lower rates and increased returns. Find out is this is an option for you.
Whether you are looking to borrow money or tell a better story, we all want food delivered to us super fast when we are hungry. Get in my belly. While many delivery services provide a huge selection, that can be overwhelming when your blood sugar level is low. This new startup called Dazo is making it easier to choose fast by giving you less options. You pick from two options for lunch, snacks and dinner. Maybe less is more when you want it fast.