Reads of the WeekWe know you’re busy, so we pulled together the most interesting reads of the week from topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments.

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Though the recession of 2008-2012 is over, spending and sentiment are not quite the same as they were – and might be changed forever. The McKinsey Customer Sentiment Survey recap is a deep dive into the shifting behavior with some insights into how a business can still succeed in a frugal economy.

As the year winds down, the predictions for the 12 months ahead ramp up. One area where change will continue is in social media. This list of 10 trends that will affect small businesses has a few great things to think about regarding social as well as spending.

…and while you’re at it. Stop making “BHAGs” (big hairy audacious goals) in the New Year and resolve to solve your Big Audacious Problems.

Surrounding yourself with people smarter than you can grow and push your business to new heights, but how do you manage those folks? This article from Inc helps uncover 4 ways to think about your intelligent team and embrace the additional brain power for your business.

An outside perspective can breathe new life into daily interactions. Top athletes have coaches, should a business owner?

Finally, earlier this week we wrote about gifts you can give this holiday season, but here are some even more simple (and some free) ways to have happier employees by showing you much you appreciate them.

Kristin Piccirillo

Kristin Piccirillo

Kristin is the Director of Acquisition on the Marketing team at PaySimple responsible for the development, strategy and management of channels like Search, Display, and other acquisition initiatives. When she's not working 'on the google' she is probably skiing in the winter or running/biking crazy distances training for Triathlons and other endurance events. You can find her on Google+

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