News on Any Platform: Computer, Tablet, MobileWe know you’re busy, so we pulled together the most interesting reads of the week for topics affecting small business owners. Feel free to add your own favorites that we may have missed in the comments.

It came. We Saw it. But did you conquer? Mobile-geddon, that is. Google bucked their normal trend of just changing algorithms (see: panda, penguin) and gave businesses a couple month heads-up and a ton of tools to prepare for the switch to a better mobile searching experience for customers. The media wrote a bunch of articles — some touting the ‘huge deal’ of this change and others, a little more grounded — and a lot of us watched to see what would happen to our sites. Luckily, the shift is on a page-by-page basis and it might not be instantly obvious, so it’s important to continue to test your site and make changes so that you can be ahead of your competition.

Websites. While being more mobile-friendly is one thing, it’s potentially advanced for a lot of business owners who just want to generally get a better website experience for their customers. Here are 5 very important things your website needs to do in order to gain trust from anyone who visits it — desktop or mobile.

Once you’ve done that mini-audit of your site, you might also want to do a little health check-up on yourself as an entrepreneur. In order to keep your business thriving, you need to assess where you are and where you want to go.

Coming up on May 4th-8th is National Small Business Week! Even though the official SBA sponsored events will be in a limited number of cities, it is an awesome week to recognize your business and the impact it has both locally and for the economy. Check out your local chamber of commerce for events happening in your town.

Finally, also up in the world of changes, Facebook has made another small step towards you staying more updated on your friends lives than the content produced by your business. While this is great from a personal standpoint (the baby pictures! the weddings! the grey’s anatomy spoilers!), it will also minimize your brand reach. Learn a bit more about it here.

 

Kristin Piccirillo

Kristin Piccirillo

Kristin is the Director of Acquisition on the Marketing team at PaySimple responsible for the development, strategy and management of channels like Search, Display, and other acquisition initiatives. When she's not working 'on the google' she is probably skiing in the winter or running/biking crazy distances training for Triathlons and other endurance events. You can find her on Google+

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