A great way to promote your small business brand and to foster loyalty in your customers and your employees is by giving them useful items imprinted with your logo, your website, and/or your brand message.  Note that this does not mean cheap pens or flimsy t-shirts.  If you wouldn’t want to use or wear something, then you certainly shouldn’t want to put your brand on it.

A great promotional item is both high-quality and useful or fun. It should also fit your brand image.  For example, if you are a high-end jewelry store you probably don’t want to give away rhinestone studded pens.  However, if your business is hand-crafted rhinestone studded clothing, then those pens might just be a perfect fit.

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Classic choices for promotional items include T-shirts, coffee cups, pens, and computer related items such as USB drives.  But, there are many other choices.  For some ideas, check out a recent LinkedIn post on the best B2B promotional items people have ever received.  For more ideas, review the 2013 Best in Show winners from the 2013 PPAI Expo, which is the promotional product industry’s largest and longest running tradeshow.

As a small business, you likely don’t have the budget required to get low pricing from the big promotional item companies.  However, there are many options available tailored to small businesses that need an online design tool and reasonable pricing for small quantities.  A recent INC post, Tested: Best Sources for Company Schwag, provides reviews of six providers that offer everything from T-shirts, to duvet covers, to postage stamps. The reviews are based on an order of six T-shirts and cover everything from quality, to pricing, to ease of design and ordering, to delivery speed.

Many of these providers will let you order just one item as a sample, sometimes free or at a deep discount, to get a feel for the quality and service.  So, there’s no reason not to give it a try.

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Lisa Hephner

Lisa Hephner

My name is Lisa, and I'm the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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