“From the mom-and-pop storefront shops that anchor Main Street to the high-tech startups that keep America on the cutting edge, small businesses are the backbone of our economy and the cornerstones of our Nation’s promise,” Obama said. “These businesses create two out of every three new jobs in America, helping spur economic development in communities across our country and giving millions of families and individuals the opportunity to achieve the American dream.”
The 2nd annual Small Business Saturday was launched to encourage communities to support their small businesses on one of the busiest shopping weekends of the year.
About 2.5 million people have since pledged on Facebook to shop small on Nov. 26. Facebook and Twitter have teamed up to support the innitiative by building a free toolkit to help small businesses bring in more customers via the two social channels. And FedEx pumped $1 million into the holiday in the form of 30,000 Shop-Small American Express gift cards, each worth $25.
American Express, which originally created Small Business Saturday, also launched a website geared toward helping people build buzz around their businesses by offering free e-marketing materials, in-store signage and links to all the most popular social media promotion channels.
We welcome The President’s endorsement of Small Business Saturday, and encourage all our readers to set aside a portion of their holiday spending money for investing into their local community businesses.