Lisa Hephner

Preparing Your Small Business for EMV

Posted by Lisa Hephner on February 10, 2015 in Tip of the Week

emvIn the wake of large retail point-of-sale data breaches like the ones at Target and Home Depot last year, there has been a huge push for the US market to adopt the EMV chip standard for credit cards that is the standard in most other countries, and has been since the late 1990s.

You have probably heard about EMV “chipped” credit and debit cards, or “Chip-and-PIN” cards by now; and you may even have one or several of them yourself. So, it is important that you understand the new standard, and ensure that your small business is ready for it.

Here’s what you need to know:

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Amanda Jurgens

3 Ways Fitness Management Software Can Help Your Business

Posted by Amanda Jurgens on February 4, 2015 in Small Business

fitness management software_0215January is always a busy month for business owners of gyms and fitness studios. Existing customers have a renewed energy and new customers come through the doors ready to commit to a new year. The changing of a year is also an opportunity for you, as the business owner, to set goals. Do you want to spend more time with your customers and less time in the “office” on administrative tasks?

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Lisa Hephner

Smart Hashtag Strategy for Your Small Business

Posted by Lisa Hephner on February 3, 2015 in Tip of the Week

#hashtagThe #hashtag is dead, long live #hashtags.

Last March the Twittersphere was all a buzz when Vivian Schiller, Twitter’s head of news, announced that the company was contemplating eliminating @ replies and hashtags. Yet, The American Dialect Society just chose the Twitter #blacklivesmatter as its 2014 Word of the Year. (In 2012 it chose “hashtag” itself as the word of the year.) Additionally, according to a recent Marketing Land post in 2012 7% of Super Bowl ads contained hashtags, that jumped to 57% in 2014, and fell-off only slightly this year with 50% including hashtags. But, hashtags were still the most popular social media mention in the ads.

So, with hashtag use expanding far beyond its Twitter origin, to Facebook, Instagram, Pinterest, Google+, and many more social media sites, any rumors of its death are greatly exaggerated.

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Amy Wigginton

Reads of the Week – Jan 29th

Posted by Amy Wigginton on January 30, 2015 in Small Business


We know you’re busy, so we pulled together the most interesting reads of the week including treadmill desks, top 10 Android TV apps and those amazingly-expensive Super Bowl ads. Feel free to add your own favorites that we may have missed in the comments.

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Mark Pickart

6 Simple Steps to Foolproof Your Invoices

Posted by Mark Pickart on January 29, 2015 in Accepting Payments

Ole Timey InvoiceOne of the most common things I hear small-business owners complain about is invoicing. The complaints range from how much time it takes to manage and track the invoices to frustrations from trying to get paid on time. This concern impacts small and medium business owners across many industries and a recent survey reported SMBs spend over 6 hours each month simply sending, reviewing, and responding to requests related to invoices.

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Lisa Hephner

Have Your Passwords Been Compromised? Find Out Here.

Posted by Lisa Hephner on January 27, 2015 in Tip of the Week

pwnedIn an ideal world, companies would notify you directly if there is even a possibility that your account credentials have been compromised, so that you can take action to protect yourself. Of course, your very first step should be to change your password for the compromised account, as well as for any other accounts that use the same User Id or email address and the same or a similar password. Unfortunately, you just can’t count on being notified every time a company suffers a data breach.

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