Lisa Hephner

Smart Preparation for Small Business Saturday 2015

Posted by on November 3, 2015 in Tip of the Week

Small_Business_Saturday_2015bToday is November 3, the first Tuesday of the month. So, believe it or not Thanksgiving is just 23 days away (just over 3 weeks), and Small Business Saturday a mere two days after that on November, 28th. American Express, the sponsor and founder of the day and the associated “shop small” initiative, has already kicked off event planning, promotion, and merchant registration. Is your small business ready to seize the day?

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Lisa Hephner

The Small Business Guide to Holiday Sales and Promotions

Posted by on October 29, 2015 in Marketing Tips, Small Business

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Consider how your small business is poised to take advantage of the most active buying season of the year. If you have a strategy and promotions in place already, you are off to a timely start. If not, it’s time to play catch-up. Believe it or not, several recent surveys show that 18-40% of consumers have already begun their holiday shopping. In fact, one study conducted in August 2015 found that 18% of holiday shoppers (those who planned any holiday-related purchase) had already begun their buying, while 34% planned to start around Thanksgiving. Another survey, the 2015 National Retail Federation (NRF) Holiday Spending Survey, notes that almost 40% of holiday shoppers report starting holiday shopping before Halloween, with another 41.5% planning to start in November, and just 18.7% planning to wait until December.

Of course that doesn’t mean that they will finish quickly. So, even if you missed the first wave of early-birds there is still plenty of time to maximize your holiday sales. Whether you’re just now crafting a strategy, or whether you are refining existing campaigns, the following studies and resources will help you make the 2015 holiday season a success for your small business.

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Lisa Hephner

Small Business Tricks and Treats for Halloween

Posted by on October 27, 2015 in Tip of the Week

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Halloween is this weekend (Can you believe it is here already? How time flies!), so to celebrate grab yourself a candy bar, a bag of minis, or a nice healthy apple, and then dig in to this mixed bag of small business tricks and treats. The tricks are common scams, phishing emails, bogus offers, and other lurking threats designed to take advantage of your trusting nature and/or catch you with your guard down. The treats are truly useful free resources that come with no strings attached, and that will help you run a successful small business.

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Jessie Van Gundel

3 Local Small Business Resources You Should Use

Posted by on October 21, 2015 in Small Business

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Starting a business can be hard, stressful, and overwhelming. If you begin to feel like you’re losing your way, a great way to get grounded again is to talk to someone that can offer advice and insight. Many small business owners overlook local organizations that offer this kind of support and aren’t sure where to look to find them.

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Lisa Hephner

20 More Quizzes to Test Your Business & Management Skills

Posted by on October 20, 2015 in Tip of the Week

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Right around this time last year I gave you 15 Quizzes to Test Your Business & Management Skills. Judging from web traffic reports, many people had fun with them (and hopefully learned a thing or two as well). The popularity of online quizzes has remained high, which prompted this post of 20 more quizzes, all published within the past 12 months, and all designed to help you identify your strengths and weaknesses in areas vital to running a successful small business.

Find out how you rate in the following areas, and don’t forget to use the resources that accompany many of these quizzes to learn more about each of the quiz topics.

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Jessie Van Gundel

Overcome 3 Major Challenges Faced by Chiropractic Practices

Posted by on October 14, 2015 in Accepting Payments, Small Business

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Like many health and wellness practices, Chiropractors face the challenges of getting the word out about the services they offer, establishing a predictable revenue stream, and growing their business. In honor of Chiropractic Health Month we have used those insights to create a free guide to help you overcome the most common challenges faced by practices today.

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Lisa Hephner

Celebrate National Train Your Brain Day

Posted by on October 13, 2015 in Tip of the Week

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Today, October 13, is National Train Your Brain Day. While its origin is unknown, this unofficial holiday is traditionally celebrated by taking some time to think about the brain (and your own brain), to better understand its potential and its limitations, and to improve your own cognitive functioning via training and exercise.

As a small business owner, your brain is a critical asset, and it wears many hats. You are most certainly problem-solver-in-chief for everything from marketing strategy, to process optimization, cash flow normalization, and personnel mollification. You are likely also the driving force behind innovation, as well as critical analysis for identifying opportunity and determining how to overcome barriers.

In honor of National Train Your Brain Day, check out these resources for a brain performance review and a brain workout plan.

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Eric Remer

Just Say You’re Sorry | CEO’s Corner

Posted by on October 12, 2015 in Leadership

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As I pulled into the parking lot of my gym I noticed a large commotion. Several people were yelling at a woman in her car. She had been talking on her phone and apparently had barely missed backing her car into an entire family including two young kids. The parents and witnesses were justifiably angry, but what struck me was that the driver was yelling back. What kind of defense could she conceivably have for nearly running over a family due to her own negligence?

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