As I pulled into the parking lot of my gym I noticed a large commotion. Several people were yelling at a woman in her car. She had been talking on her phone and apparently had barely missed backing her car into an entire family including two young kids. The parents and witnesses were justifiably angry, but what struck me was that the driver was yelling back. What kind of defense could she conceivably have for nearly running over a family due to her own negligence?Read More »
Beyond the content and visible portion of a website, there are a number of optimizations to be made behind the scenes. Reviewing the technical parts of your website on a regular basis ensures that it can be easily found, crawled, and indexed by the search engines. In doing so, you’ll create a solid foundation to build upon and it will maximize the potential of your on-page optimizations.Read More »
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October is National Cybersecurity Awareness Month (#CyberAware). Lead by the U.S. Department of Homeland Security and the National Cyber Security Alliance, the month is designed to be a collaboration between government and industry with the aim of providing both businesses and individuals with the information and tools they need to ensure their security in the increasingly online world.
Today is chip card day–or the day the EMV shift takes place–and the Today Show aired a helpful segment on what exactly is changing. The impact of today’s deadline will primarily be felt by retailers who accept card-present transactions. While many businesses will begin using the new card readers and reading the chip cards, customers will still be able to sign their receipts like they have done in the past.Read More »
According to The Radicati Group Email Statistics Report, 2015-2019, over 205 billion emails are currently sent and received each day. This number is expected to increase at an average annual rate of 3% over the next four years, meaning that by the end of 2019 over 246 billion emails will be sent and received each day. One might think that the barrage of email is a result of our own overuse of the medium, but the report dispels that notion. It found that in 2015 business people will send on average 34 emails per day yet receive 88 per day. Of those 88, 76 will be legitimate and 12 will be spam or graymail that will likely be summarily deleted.
If you’re anything like me you get every bit of the average 88 emails per day, and you likely get at least twice that. Some of these will be effective and grab your attention, and others will at best fall flat and at worst be annoying. As a small business marketer, your goal is to make sure that not only is your email one of those that get opened, but also one that engages your customers and prospects.
To that end, this list includes my top 9 sales email mistakes, and an explanation of why they are problematic. You’ll probably relate to some of them, either by grimacing at a shared pet peeve, or by recognizing a mistake you have made (or are currently making).Read More »
During our recent board meeting, we carved out an hour for a full company Q&A. It was one of the best company events we have ever held. The feedback from our team was great. One of the main reasons for why it was such an amazing event is that it removed the veil of what and who our board is to the larger PaySimple team. It introduced the four, incredibly amazing and talented directors to larger PaySimple team.Read More »
Shortly after the release of BookSimple, I realized that this software could help me provide a better experience to PaySimple’s customers. I started using it, and I found that it offers transparency for the customer and our calls together. It helps both parties prepare by explaining the nature of the call using the service description within the software (i.e introduction call vs. on-boarding call). I’m also able to include the length of the call, so the expectation is set and we are both able to take the appropriate time. The last thing I wish to do is waste what little time my entrepreneurs have.Read More »
Even if your customers love your company, love your products and/or services, and think that they provide great value, you may still lose them to the competition if doing business with your company is simply too frustrating for the customer to stand. You may think you’re providing great customer service and have all the major bases covered, but it could be little things (or a combination of multiple little things) that end up making a huge difference. And, if you don’t identify and solve your customers’ pain points, however minor, there is a good chance that it will eventually cost you their business.
Of course, before you can find solutions you must first identify the problematic issues. This can be difficult, as it may not be obvious to you, and the customer may not volunteer it. One approach to this problem is to create Customer Journey Maps.Read More »
This is Part 2 in a series of articles about SEO. In this post you’ll find some tips and the initial steps it takes to begin optimizing your website. If you’re not sure what SEO is or why it matters for your small business, check out the first part of this series – SEO Basics: What it is and Why it’s Important For Your Business.Read More »
What is Search Engine Optimization?
Search Engine Optimization is the practice of aligning your business’ website with what your potential customers are searching for. While the “S” and the “E” are for search engine, your focus will always need to be on the users of your site. Google recommends this user focus in their Webmaster Guidelines and they consider a quality site to be one that creates content for users, not the search engines.Read More »