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Also known as chargeback fraud, friendly fraud occurs when a consumer purposely makes a claim to their bank or credit card issuer with the aim of getting an undeserved refund. It may not get the press associated with major breaches of credit card data, it may not have the cloak-and-dagger drama of rings of foreign criminals committing large-scale bank fraud, and it may not spark the type of consumer outrage that stolen credit-card shopping sprees do. However, all those types of fraud typically result in losses for card issuers, not the merchants who get caught-up in the fraud. Friendly fraud has a hugely disproportionate impact on merchants, and particularly small merchants who cannot afford to (or do not even have the opportunity to) defend themselves against these duplicitous claims.