Sarah Jordan

7 Factors to Consider When Choosing an Online Credit Card Processor

Posted by in Accepting Payments, Small Business Shortcuts

Choosing the right online credit card processing service will save you time, diversify your ability to collect payments and ultimately increase your ability to generate revenue.

Choosing the wrong processor will leave you paying higher fees, confuse your customers and put you on hold for hours waiting for a customer service rep.

When you’re a small business, it’s difficult to find the right online credit card processor with so many options available. One Google search will pull up such an endless list of companies, the research could go on for days – unless you know what to look for.

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Lisa Hephner

In Honor of National Bubble Wrap Appreciation Day: How To Make Your Small Business Marketing Pop

Posted by in Tip of the Week


While driving into work yesterday, the radio informed me that it was National Bubble Wrap Appreciation Day. At first I was dubious and couldn’t believe that was a thing; then I wondered why it needed a designated day…as far as I’m concerned every day you get to play with bubble wrap is worthy of celebration. That perverse pleasure in popping shouldn’t be reserved for the last Monday in January.

So in honor of National Bubble Wrap Appreciation Day, the following tips will help make your small business marketing pop.

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PaySimple

How to use Recurring Credit Card Billing

Posted by in Accepting Payments, Small Business Shortcuts

Recurring bills have become a significant and “normal” part of our lives, both in business and in our personal finances. We’re all used to paying every month for our phone service, rent/mortgage, Internet, television, and utilities. Often with these recurring bills, we have the option to set up automatic payments, thanks to recurring billing technology. But when we don’t and we’re forced to resort to the checkbook and post office – we’re left feeling annoyed by the hassle.

Here are 5 tips to get started with recurring billing for your business.

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Lisa Hephner

The Perils, Pitfalls, and Pratfalls of Small Business Meetings

Posted by in Tip of the Week


US companies hold, on average, 11 million meetings per day. That adds up quickly to 55 million meetings per week, 220 million meetings per month, and over 2.6 billion meetings per year. As a small business owner, you probably face many meeting dilemmas– Do you spend too much time meeting with your team? With your customers? With your vendors? Are those meetings productive and a good use of your time (which as we all know IS MONEY)? Do you even know how much those meetings are costing you each year? You should.

The following resources will help you understand the impact meetings have on business productivity and how they directly affect your bottom line, provide tips for how you can make your small business meetings more effective, as well as provide some laughs at common meeting dysfunction.

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Lisa Hephner

Does Your Small Business Marketing Have Game?

Posted by in Sales & Marketing Tips, Tip of the Week

ps-match
The Game’s the Thing. The marketing thing that is—and a great way to engage your customers with your company and with your brand. This approach goes far beyond simply sponsoring or placing a logo into a game that has nothing to do with your business or your industry. It includes gamification techniques which apply game elements such as leader boards and awards to business goals such as brand loyalty or increasing sales. It also includes the fairly new Advergame, in which branding such as a logo, color scheme, and/or branding concept is made an integral part of an online or mobile game.

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Tommy Oakes

Success Through Community: Advice From a Small Business Veteran and Advocate

Posted by in Small Business Shortcuts

small business owners embracing community

Dan Hine has been a small business owner for over twenty-five years. In the early days, Dan owned a cloud-based IT company (ProNet Technologies, Inc.), when the concept of cloud-base was fledgling and new. As internet technology in general evolved, so did his business. Dan continued into a broader digital online space, eventually dropping the IT focus altogether and emerging as a marketing-focused business.

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Jessie Van Gundel

Are you building the right growth strategy for your startup business?

Posted by in Leadership, Small Business Shortcuts

business woman in front of two roads thinking deciding hoping for best taking chance

Taking a business from an idea to a realization is a big accomplishment. Oftentimes business growth can catch a small business owner by surprise, they are so busy maintaining the business that they forget to make time to think about a business growth plan.

You might be wondering how you’ll know if and when your business is ready to grow. While every business is unique, there are some signs to look for. Take our quiz to see where you stand.

Take the Quiz: Is your business ready to grow up?

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Lisa Hephner

A Simple DIY Trademarking Guide for Small Businesses

Posted by in Tip of the Week

trademark
Your brand is one of, if not the, most important assets your small business owns. This brand includes your company name, along with your logo, a tagline or slogan, and any unique names you have created for your products and services. This branding is not only a large part of what makes your company unique, it is also an integral part of your relationship with your customers as well as a hallmark of the quality, reliability, and service your small business routinely provides. Something that valuable should be protected. After all, you wouldn’t leave your inventory sitting out on the curb, and you wouldn’t let your customer list fall into your competitors’ hands, so why would you let something as important as your brand remain exposed to infringement?

Protection is a simple trademark application away.

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Kristin Piccirillo

All the Ways You Can Accept Online Payments in 2017

Posted by in Accepting Payments

accept payments in 2016

In 2017 customers will continue moving toward a completely digital life. This will include embracing different forms of online billing and ways to accept payments, including EMV or chip card use, and an increase in mobile connectedness.

According to the 2016 Annual Billing Household Survey, customers use an average of 3.6 different payment methods each month for their bills. Mobile payment use increased with 33% of online households reporting to have paid a monthly bill through their mobile phone, a 22% increase compared to last year’s survey. Mobile users continue to demand multiple payment options with 42% of smartphone users reporting having paid bills through their phone.

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Lisa Hephner

2017 Predictions for Small Business

Posted by in Tip of the Week

crystal_balls
As we all get back to work and hit 2017 running, there’s no denying that 2016 is firmly in the rear-view mirror. Hopefully it was a successful year for your small business, and you are looking to build on that success this year. (Or if things did not go as well as planned, you are primed to make them take off in 2017!) If you need some advice on strategies and tactics to help your small business thrive in 2017 and beyond, there is no dearth of predictions for hot technology, must-implement marketing tactics, and heightened security threats. While they might not all apply to your company or your niche, the following predictions are a great place to start your 2017 planning.

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