As your business grows, you may find that it becomes harder and harder to be as proactive about your business’ growth as you’d like. Keeping up with the day-to-day and managing the curveballs you encounter on a regular basis often distract and take time away from the long-term strategy of running your business. This is a common theme among small business owners and a pretty normal feeling for a business that’s growing, but now is the time to take a step back and figure out how to manage your growth in a way that will let you control and steer the direction of where your company is going.
For most service-based businesses, the customer relationship is one of the most important components of your success. Knowing that, it’s time to take a look at your customer base from a strategic standpoint, and use that information to inform how you will grow your customer base in the future.Read More »