Lisa Hephner

Small Business Gift Ideas (2016 edition)

Posted by in Tip of the Week

present_2016
Holiday shopping is in full swing now, and hopefully your small business got off to a great start over the after-Thanksgiving sale period. Along with selling, now is the time to join the buying party and select the perfect present for everyone on your small business gift list. From employees, to customers, to vendors, service providers, investors, and promoters, a thoughtful (even if inexpensive) gift is a great way to say “Thank You!” for supporting your small business throughout the year. The following are some unique suggestions that will make your gift stand out from the crowd of generic food baskets and towers that are all too common this time of year.

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PaySimple

Advantages of Electronic Invoicing and Billing

Posted by in Accepting Payments, Small Business

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So, what does the popularity of online buying and shopping mean for your business? Now, that your customer base is paying more bills online than ever, it’s time to consider the top 8 advantages of using electronic payments to sell your products and services. From better customer experience to cost and time savings for you, you’ll learn how electronic invoicing can grow your business.

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Lisa Hephner

Why Small Businesses Should Celebrate Giving Tuesday

Posted by in Tip of the Week

giving_tuesday_2016
With the first leg of the holiday shopping frenzy behind us, take a breath from buying and selling to celebrate Giving Tuesday. Today marks the event’s fifth year, and the #GivingTuesday mission to be, “a global day of giving fueled by the power of social media and collaboration” is going strong.

Why should your small business get involved? Studies find that 90% of consumers want companies to tell them how they support causes, 85% find a product or company more attractive if it supports a cause, and 80% would switch to a similar brand if it supports a cause they support. Additionally, other studies note that employees who have a favorable impression of their company’s philanthropic program are five times more likely to remain with their employer.

So, cliché aside, your small business truly can do well by doing good. Here are some suggestions for getting involved on #GivingTuesday and all year long.

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Lisa Hephner

The Security Turkey Helps You Combat Card-Not-Present Fraud [infographic]

Posted by in Tip of the Week

turkey_cnp_banner_image
Thanksgiving is just about here, so the time is right for the Security Turkey to make an appearance again. Last year the Security Turkey provided tips for combatting phishing. This year he takes on card-not-present (CNP) fraud, a growing concern for e-commerce merchants as well as any small business that accepts credit card payments online, over the phone, or in the mail.

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PaySimple

The Benefits of a Merchant Account

Posted by in Accepting Payments

pexels-photo_credit-card-payment_600x200

Cash and checks are continually becoming less and less common with your customers, while online payments, and credit and debit card payments are gaining in popularity. A merchant account, or an account that enables the holder to accept payments in multiple ways (typically debit or credit cards), can help open your business up to these opportunities and add value to your company in a number of ways.

5 Key Benefits of a Merchant Account

 1 – Accept Credit Cards

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Lisa Hephner

5 Holiday Promotion Tips for Small Service Businesses

Posted by in Tip of the Week

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Grabbing a piece of the holiday shopping pie is a no-brainer for retail businesses, whether bricks-and-mortar, e-commerce, or a hybrid, and there are a myriad of sources offering advice on how to optimize holiday sales.

However, if you own a service-based small business (and according to the most recent SBA report, that’s more than half of all US small businesses) it is easy to feel, and get, left out of the holiday shopping spree. But, it is also just as easy to employ a bit of creative thinking that will not only help you profitably boost sales this holiday season, but also help you acquire and retain customers that will help make your small service business a success throughout the year.

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Jessie Van Gundel

6 Great Resources for Entrepreneurial Veterans

Posted by in Small Business

United States of America flag poles during holiday memorial celebration

When some veterans get out of the military they decide to go back to school full time. This can be a great option when they are able to use their military benefits to pursue a degree. This may not be a viable or the right option for every veteran and it’s important to know that there are other paths available and supported by a number of organizations.

Many veterans dream of starting their own business but feel like they don’t have a network outside of the military and are unsure where to start. To help on you on your way, we’ve compiled a list of great veteran-resources for starting a business or gaining some new skills.

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Lisa Hephner

Celebrate National Distance Learning Week

Posted by in Tip of the Week

distance-learning
In the words of Dr. Seuss, “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Celebrate National Distance Learning Week by enrolling in an online course, investigating a MBA program, or even just listening to a single lecture or webinar. You can expand your current expertise, delve into a passion, or simply learn about a new subject or field. It’s just one more way you can help your small business thrive.

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Jessie Van Gundel

Build a Foundation of Recurring Revenue for Your Service-Based #SideHustle

Posted by in Leadership, Small Business

busy entrepreneur takes a minute to think

Whether you’re an entrepreneur at heart or just want to make some extra cash on the side, the Gig Economy is infiltrating our work lives and with it, the way we think about and manage our careers is evolving too. If you want to be your own boss but aren’t ready to set off on your own, or you want the best of both worlds (working for an employer with your side business humming along in the background), the key to this kind of flexibility and opportunity is establishing recurring revenue.

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