Lisa Hephner

5 Critical Customer Service Don’ts

Posted by on March 1, 2016 in Tip of the Week

Customers clearly value good service. In fact, a recent study from NewVoiceMedia found that US Companies collectively lose about $41 billion per year as a result of poor customer service experiences. Thus, the frequency with which this vital service is so poorly performed truly amazes me. So for this post, I’d like to highlight some important things that make for an absolutely abysmal customer experience so that you can be sure to avoid them in your small business. This advice is based on a recent encounter I had with the customer service department for the company that provides my home alarm system monitoring. I won’t name the company to protect the innocent (or the ridiculously incompetent), but my encounter went something like this

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Jessie Van Gundel

You run a service business, are you a lifestyle entrepreneur?

Posted by on February 25, 2016 in Leadership, Small Business

lifestyle business image

Many service-business owners likely fit into this category but don’t think of themselves or call themselves “lifestyle entrepreneurs.” Frankly, the term they use to define themselves or their business is unimportant so long as they know what success looks like for them in the long term.

If you’ve been in business for a while and you still haven’t hit the point where you feel financially sustainable or at the point where you can do the things that would make your lifestyle more ideal (take vacations, work four days a week, etc.) How do you figure out what to do to take your business to that level?

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Lisa Hephner

12 Small Business Video Laughs

Posted by on February 23, 2016 in Tip of the Week

Sometimes entrepreneurs focus so intently on making their small business a success that they lose the perspective required to objectively assess their operations and to accurately gauge their progress towards strategic goals. That’s where a good parody and a good laugh come in handy. If you can recognize the absurdity of your actions and laugh at yourself, then you have the tools you need to make sure that anything that goes awry will soon get back on track.

The following video clips highlight the humor in some of the day-to-day office activities familiar to many small business owners (and their employees), as well as some experiences and problems common to businesses of all sizes. Some will spur a belly laugh at their preposterousness, while others will likely spark a chuckle of recognition.

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Private Label Payment Processing: Add a Revenue Stream with Online Payment Processing

Posted by on February 17, 2016 in Accepting Payments, Products and Innovation


For small business service providers, white label payment processing is an easy way to expand product portfolios and generate additional revenue.

Getting started as a white label partner is a simple 3-step process:

– Fill out our partnership contact form
– Talk with a PaySimple representative about your ideal white label program
– Roll out your branded payment platform to your customer base

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Lisa Hephner

7 Types of Sales Promotion That Work for Small Businesses

Posted by on February 16, 2016 in Tip of the Week

Yesterday was Presidents’ Day, one of the biggest shopping sale days of the year. Did your small business use the excuse to run a sale? If you did, you’re not alone. Holidays are the easy, and generally generic, rationale for a discount or other promotion. But, you don’t need a holiday to run an effective sale. Crafting a sale that speaks to a specific customer need, or triggers a strong psychological “buy” response, can be successful at any time of year, can help set your small business apart from the competition, and can help promote customer loyalty that drives repeat full-price sales throughout the year for years to come.

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5 Things You Should Know About Accepting Electronic Payments

Posted by on February 11, 2016 in Accepting Payments, Small Business


Starting a business can seem a daunting undertaking: getting paid for your work shouldn’t be. Electronic payments can improve this process, but setting your business up to accept payments online may feel intimidating.

If that’s the case for you, read through these key areas so that you can feel more confident about accepting electronic payments, and identify the next steps to move forward.

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Julie Mague

[VIDEO] Zen Planner Improves Customer Retention with Payment API

Posted by on February 10, 2016 in Accepting Payments, Products and Innovation


Many software solution companies want to add payment-processing functionality to their system to ensure customer retention and increase revenue. This is a massive undertaking, requiring a variety of security and compliance steps, and can be a major distraction from delivering and servicing their core products.

Zen Planner, a fitness management solution, reached this impasse. They wanted to give their members an easy, turnkey way to automate and accept payments—for one-time or recurring payments—with their fitness management software.

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