Lisa Hephner

7 Types of Sales Promotion That Work for Small Businesses

Posted by on February 16, 2016 in Tip of the Week

Yesterday was Presidents’ Day, one of the biggest shopping sale days of the year. Did your small business use the excuse to run a sale? If you did, you’re not alone. Holidays are the easy, and generally generic, rationale for a discount or other promotion. But, you don’t need a holiday to run an effective sale. Crafting a sale that speaks to a specific customer need, or triggers a strong psychological “buy” response, can be successful at any time of year, can help set your small business apart from the competition, and can help promote customer loyalty that drives repeat full-price sales throughout the year for years to come.

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5 Things You Should Know About Accepting Electronic Payments

Posted by on February 11, 2016 in Accepting Payments, Small Business


Starting a business can seem a daunting undertaking: getting paid for your work shouldn’t be. Electronic payments can improve this process, but setting your business up to accept payments online may feel intimidating.

If that’s the case for you, read through these key areas so that you can feel more confident about accepting electronic payments, and identify the next steps to move forward.

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Julie Mague

[VIDEO] Zen Planner Improves Customer Retention with Payment API

Posted by on February 10, 2016 in Accepting Payments, Products and Innovation


Many software solution companies want to add payment-processing functionality to their system to ensure customer retention and increase revenue. This is a massive undertaking, requiring a variety of security and compliance steps, and can be a major distraction from delivering and servicing their core products.

Zen Planner, a fitness management solution, reached this impasse. They wanted to give their members an easy, turnkey way to automate and accept payments—for one-time or recurring payments—with their fitness management software.

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Lisa Hephner

Super Bowl 50 & 25 Other Things Small Business Owners Can Learn From

Posted by on February 9, 2016 in Tip of the Week

PaySimple’s home city of Denver, Colorado is currently in a state of Super Bowl Euphoria. Our beloved Denver Broncos have finally won the Big Game again. The Broncos hardly had a perfect season, nor did they have a perfect Super Bowl, but they were able to learn enough from each of their games (win or lose) to put together a winning game when it really counted. Similarly, learning from your own mistakes is key to running a successful small business. However, it is often just as helpful (and far less painful) to learn from others’ mistakes. With that in mind, here are 25 other people and companies that small business owners and entrepreneurs can learn from.

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Jessie Van Gundel

Mobile Payment Processing for Service Businesses

Posted by on February 4, 2016 in Accepting Payments, Small Business


There are a number of things to consider when on the search for a mobile processing solution. One major thing to keep in mind is that many popular solutions were created with retail businesses in mind, rather than service businesses. This has a big impact on the way customer data is managed.

This guide covers everything from merchant accounts, to custom reporting, to hardware and EMV considerations and includes a checklist that will help you as you evaluate different solutions.

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What to do When Customers Don’t Pay

Posted by on February 3, 2016 in Accepting Payments, Small Business

Get your customers to pay, money in hand

Customers are the lifeblood of a small business but what about the few customers that actually cost a business money?

Say you’ve done work or produced a product for a customer, and now the customer wants to keep their money (and most likely your work as well). Non-paying customers can be detrimental to cash flow, so how can you get your payment before it hurts your business?

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Lisa Hephner

12 Important Small Business Signs

Posted by on February 2, 2016 in Tip of the Week

While it is tempting to celebrate #GroundhogDay by taking a page from the classic Bill Murray movie and publishing last week’s Tip post again, I decided that would be more a sign of laziness than homage. So, in the spirit of Groundhog Day, and the much anticipated sign from Punxsutawney Phil (or your other groundhog of choice) regarding the early or late end to Winter, the following are 12 types of important signs that you should be watching for in your small business.

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Mel Torgusen

Increase Productivity by Making Work More Fun (Do’s and Don’ts)

Posted by on January 28, 2016 in People and Culture, Small Business

PaySimple Fun at Work

We really do though, and when we were recognized as a Top Workplace in 2015 by The Denver Post, we knew that not only was that great news for us, as employers, but that was also great news for our employees and our customers. A happy team is the foundation to a sturdy and viable business.

As a company that focuses on making our office a fun place to be, we’ve learned some things along the way. While you should be intentional about your company culture, you also should be intentional about the ways you spread fun in your office. Do your best to accommodate the range of interests and personalities of the people who help you run your business.

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4 Ways to Get Your Clients to Pay Their Bills & Invoices on Time

Posted by on January 27, 2016 in Accepting Payments, Small Business

frustrated business owner Late payments are one of the most frustrating things about owning a business. After providing a good or service to your customer, you’re forced to wait for an indefinite amount of time until they make their payment. Without the luxury of liquid assets and a steady cash flow, the success of businesses hinges largely on the ability to get paid on time.

Don’t let late payments put you out of business. Follow these 4 simple tips to make sure that your clients pay their invoices on time, or even better, early!

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Lisa Hephner

9 February 2016 Webinars Small Business Owners Should Make Time to Attend

Posted by on January 26, 2016 in Tip of the Week

If it relates to running a successful small business there is likely an upcoming webinar that covers it. In fact, you could probably spend all day every day watching webinars designed to help you improve marketing strategies, increase sales, create better business plans, monitor cash flow, understand tax law, and dress for success. Though that would leave precious little time for actually running your small business—which is of course your paramount concern and primary passion.

The following are 9 webinars scheduled for this February that, even if sponsored, look to be information rich and sales-pitch light. They cover a wide range of topics important to small business including marketing, finance, HR management, green business practices, federal law, security and technology.

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