Lisa Hephner

Small Business Security: Advanced Tips for Spotting a Phish

Posted by in Tip of the Week


It’s been said that when it comes to phishing and malware, there are two kinds of people—those who know they’re victims, and those who don’t. Last week’s Tip post, Small Business Security: Focus on a Speedy Recovery, detailed measures you can take to mitigate the damage in the (unfortunately very likely) event that your small business finds itself compromised by ransomware or other malware, or finds that an employee has been tricked into disclosing credentials.

That’s the pound of cure. This week we’ll focus on the ounce of prevention. After all, it is far better to detect a phishing email before you download a malicious attachment or click a link leading to a phishing page. And in the event that you don’t catch yourself before you click, it is critical that you pay attention to browser warnings and other signs that you are on a phishing screen rather than a legitimate website.

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Irena Ashcraft

6 Things You Can Do Right Now to Get Your Side Hustle Off the Ground

Posted by in Small Business Shortcuts


These days, everyone and their brother seems to have a side hustle.

(In case you’re still in the dark, a side hustle is a product or service you sell on the side without quitting your day job.)

So what’s stopping you?

Sure, you’ve got an idea for your side hustle—and maybe even a few clients lined up—but now what? Don’t lose momentum by getting stuck on the details!

We’ve outlined 6 simple actions that will take your business from “back of napkin” idea to reality.

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Lisa Hephner

Small Business Security: Focus on a Speedy Recovery

Posted by in Tip of the Week


By now you’ve probably heard so much about the WannaCrypt/WannaCry worldwide ransomware attack that you are looking at every email with skepticism and expect malicious intent behind every link you see. While remaining vigilantly on the lookout for phishing attempts and steering clear of downloads from dubious origins is important to securing your computer and your small business network, caution to the point of constant second guessing that leads to business stagnation is as debilitating as becoming a cybercrime victim.

So what is a small business to do?

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Lisa Hephner

5 Videos: Small Business Problem Solving Experiments & Techniques

Posted by in Tip of the Week


One of the most effective things you can do to ensure productive problem solving (regardless of whether you do it yourself or with your team) is to begin with exercises that expose predispositions and blind spots as well as thought patterns that may be advantageous or detrimental to developing the best possible solutions to small business problems. The following five videos highlight experiments and techniques that will help you do just that.

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Dustin Seitz

How to Build Your Business Around Customer Engagement

Posted by in Customer Experience

Build Your Business Around Customer Engagement

Customer engagement often happens, on some level naturally, and without much thought. It comes from the core of who you are and what your business stands for and may look a number of different ways. Maybe you always remember to ask about your customer’s kid at school in Montana, or maybe you keep a database of birthdays to send your customers a special note or coupon when theirs rolls around. These things all “count” when it comes to customer engagement, but there is some value in taking a more organized approach.

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