Lisa Hephner

Small Business: Red, White & Blue

Posted by in Tip of the Week


Today is July 4th; Independence Day for the USA. In honor of the holiday—a time spent flag waving, parade marching, BBQ eating, fireworks watching, and just plain celebrating what we love about our country—this week’s Tip waves the flag for small business and helps you stay out of the RED, master the art of turning blank slate WHITEspace into killer content, and conquer the BLUEs that occasionally threaten entrepreneurial spirit.

Read More »
Adrienne Smith

Are Your Customers Really Happy? Here Are 4 Simple Ways To Measure Customer Happiness

Posted by in Customer Experience

customer happiness

It finally happened: you’ve brought in enough customers to necessitate hiring a customer support (CS) team.

Congratulations!

Whether your team provides in-person support at your store or virtual support from your office, turning your sights on customer happiness is a crucial — and exciting — milestone in growing your business.

Unfortunately, there’s often a discrepancy between how happy companies believe their customers are, and how happy customers feel. Eighty percent of companies believe they deliver superior customer service, while only 8% of customers think those same companies deliver superior customer service.

Read More »
Lisa Hephner

Resuscitating PowerPoint for Your Small Business Presentations

Posted by in Tip of the Week


One of my very biggest pet peeves is people who read their PowerPoint slides—for me that’s right up there with screeching fingernails across a blackboard to grab attention, off-color jokes that unsettle the audience, and clipart clearly imported from a 1990’s image CD, as the most cringeworthy presentation killers. And, I’m clearly not alone—the preponderance of poor PowerPoint presenters and presentations caused the coining of its very own derogatory phrase, “Death by PowerPoint.”

But, Death by PowerPoint isn’t inevitable. Remember, a tool is only as effective as you are at wielding it. These tips will help you resuscitate PowerPoint to create compelling presentations for your small business.

Read More »
Irena Ashcraft

Side Hustle Hacks: 6 Ways to Squeeze More Time Out of Your “Spare” Time

Posted by in Small Business Shortcuts

We get it: setting up and running a side hustle can take up all of your spare time, and then some. But it doesn’t have to, especially if you follow our tips for being super-efficient with what little time you have. These are all actionable steps you can take right now to eke out a little extra time in your day—whether you’re looking to invest it back into your business or to spend it on you know, yourself!

Read More »
Lisa Hephner

360 Performance Review Templates & Instructions

Posted by in Small Business Shortcuts

When you first started your business, you probably had only a few trusted team members, and the feedback process was immediate, ongoing and informal. However, as your company grew (or grows) a formal review process became necessary—or depending on your viewpoint, a necessary evil.

Whether you chose to do formal reviews on anniversaries (likely making them a monthly chore), or at the end of each calendar or fiscal year (to get them all out of the way at once), there are things you can do to make them more valuable to both yourself and your employees, as well as things you can do to ensure they don’t create more problems than they solve.

The following resources provide a 360 degree peek into the performance appraisal process—covering viewpoints from the employer, the employee, and the humorist. If after digesting those you still need help with creating your review process, links to sources for performance review templates are provided at the end.

Read More »
Lisa Hephner

How Now Brown Cow: Three Small Business Lessons from the Milk Survey

Posted by in Tip of the Week


You’ve probably seen the headlines: Survey finds that 7% of American adults think that chocolate milk comes from brown cows. If you are now sitting and pondering the overwhelming ignorance of 7% of your fellow citizens, remember that as a small business owner these are your customers—so rather than laughing at them, you need to understand them and you need to learn how to reach them, market to them, and serve them. The Milk Survey provides some valuable lessons that will help you do just that.

Read More »
Amanda Vrbas

Why Small Businesses Need to Make Tracking and Reporting a Priority

Posted by in Customer Experience

An Interview with PaySimple’s Director of Customer Success:

Amanda Vrbas is the Director of Customer Success at PaySimple, where she leads a team of passionate business growth advocates. The Customer Success team at PaySimple helps businesses improve processes, save time and grow their businesses every day with one-on-one coaching and support. Outside of work, Amanda is passionate about her tiny house in the mountains of Colorado and anything pertaining to the sunshine in the Rockies.

Read More »
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet_bg']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']
[data-image-id='gourmet']