Lisa Hephner

Checking In on Small Business Optimism Again

Posted by in Tip of the Week


The last time we checked in on small business optimism was June, 2016—at that time the Dow Jones Industrial Average (DJIA) was at 17,829, the US unemployment rate was about 5%, inflation was at 1%, and economists declared the market booming; yet small business owners were less than optimistic about business conditions and the outlook for future growth.

Fast forward 9 months, and we have a new President, the DJIA has reached record highs (over 21,000, with a slight pullback to just under that number today), the unemployment rate is holding steady (4.9% at last report), and inflation has risen to 2.7% prompting the Federal Reserve to raise interest rates once again. Fears of rampant inflation aside, the economy appears on a tear. And finally, small business owners are seeing a light at the end of the tunnel, and apparently optimistically no longer fear it to be a truck.

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Matthew Feierstein

The Business Value of Customer Success

Posted by in Customer Experience, Leadership

PaySimple Customer Support Team

Ultimately, our customers’ success is the reason we’re here and is what drives our mission of bringing simplicity and flow to small businesses. If we can fulfill that mission, then we are inherently making our customers more successful. From the acquisition of new customers to the retention of existing customers we invest in customer success at every step along the way because it is so core to our purpose and to our own success.

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Lisa Hephner

Does Your Small Business Have SaaS?

Posted by in Tip of the Week


As a small business owner you’re likely saucy, cheeky, lively, bold and full of spirit—the true definition of sass; but do you have that other SaaS? That is, has your small business leveraged Software as a Service to simplify, secure, and streamline business applications in the cloud?

Chances are the answer is yes. Even if you haven’t implemented SaaS, you’ve likely heard the term and you can probably name major players such as Salesforce (which has become almost synonymous with the term), but do you really know what makes a SaaS application, and why this model is advantageous for your small business?

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Kristin Piccirillo

Gain Awareness Through Cash Flow Forecasting

Posted by in Accepting Payments

Whether your business is just starting out, going through some changes, or has been around for many years, having a good understanding of your financial position (especially your cash flow) can make a huge difference in your daily management and how you approach the future of your business. Starting to fill out a blank spreadsheet with projections may seem intimidating, but it has less to do with pure math, and more to do with how much you know (or can find out) about your business, the market, and other factors that influence the numbers.

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Lisa Hephner

Winning Strategies for Small Business Funding: Five Contests You Can Enter Now

Posted by in Tip of the Week


Raising money to grow your small business is hard. Winning money to grow your small business isn’t much easier, but it can be more fun. It gives you the opportunity to engage with your customers and with your fellow small business owners to promote your business and your local neighborhood.

Don’t let modesty prevent you from nominating yourself for any small business award, or from asking your customers for a nomination or a vote. However slim you think your chances are, they are guaranteed to be zero if you don’t enter the field.

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Jessie Van Gundel

3 Ways to get and Keep More Customers

Posted by in Leadership, Small Business


As your business grows, you may find that it becomes harder and harder to be as proactive about your business’ growth as you’d like. Keeping up with the day-to-day and managing the curveballs you encounter on a regular basis often distract and take time away from the long-term strategy of running your business. This is a common theme among small business owners and a pretty normal feeling for a business that’s growing, but now is the time to take a step back and figure out how to manage your growth in a way that will let you control and steer the direction of where your company is going.

For most service-based businesses, the customer relationship is one of the most important components of your success. Knowing that, it’s time to take a look at your customer base from a strategic standpoint, and use that information to inform how you will grow your customer base in the future.

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Lisa Hephner

What Responding To Spam Can Teach About Optimizing Small Business Sales

Posted by in Tip of the Week


Have you ever gotten an email from an African Prince offering you millions of dollars in exchange for paying a small fee to facilitate the release of funds frozen in a foreign bank account? It’s the classic 529 scam which most people just laugh at and delete, if the email even makes it past their spam filter. But what happens if you actually respond?

Read on to find out. It will not only make you laugh hysterically, it will provide an instructive example of when it makes good business sense to give up on a prospective sale.

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Julie Mague

Two Ways to Grow Your Business With a Payment Integration Partner

Posted by in Accepting Payments


Whether you’re looking for a payment integration solution with a secure API, to expand your product offering without development, or you’re in need of a private label solution to reach more customers, finding the right partner program is crucial to the success of adding additional capability to your portfolio.

When deciding how to expand your business, you’ll want to start by evaluating your solution by five main criteria:

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Lisa Hephner

Taking Control of Your Small Business Credit Scores

Posted by in Tip of the Week


Small business credit scores can influence far more than simply business loans; they directly affect a small business’ ability to obtain, or to obtain optimal rates on, credit cards, bank lines of credit, payment processing merchant accounts, insurance, or even a lease on office space.

While it may seem that there isn’t much you can do about your small business credit score—after all, business credit scores are not regulated as personal scores are, and there is no rule or regulation requiring that you even be notified if you are denied business credit as a result of a business credit score, report, or other information provided by a business credit bureau—that is not necessarily the case.

Here’s what you need to know to take control of your small business credit scores:

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Kelsey Berlinberg

Everything You Need to Know About Credit Card Processing Holds

Posted by in Accepting Payments, Small Business

Credit card processing holds happen for a number of reasons and can definitely be a nuisance when you are trying to run your business. Learning more about payment holds can help you prevent some holds and quickly prepare information to release a hold in the future.

Let’s start with the basics, there are two types of credit card processing holds, underwriting holds and risk holds.

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