Klout Changes Algorithm
Many of you may of woken up with a new hop in your step and grin on your face; Your Klout score has suddenly sky-rocketed and you’re king of the world! Well, don’t start dancing just yet (you may hurt yourself). Just like you, many people saw drastic changes in their online influence measurement (or Klout) yesterday due to a change in the algorithm that measures additional influence factors (including LinkedIn, Wikipedia and offline activities). But don’t let this put you down! If youre score did increase, it means you better fit the new algorithm and will rank higher moving forward. Pando Daily gives a great example;
“That means the score for uber-investor John Doerr, who doesn’t Tweet a lot, will jump from a 46 to a 78. He’ll still rank slightly below Robert Scoble, as Klout wants to prioritize Web influence. Since Doerr doesn’t Tweet much, it’s really showing you his potential influence. Fernandez (Klout CEO) says, “When I saw that my little sister ranked higher than John Doerr, I didn’t feel great.” (Especially since Doerr’s firm Kleiner Perkins is a Klout backer.)”
The Mysterious Klout Score
Okay, I know many of you may be thinking this; “What in the world is this Klout – am I saying that right? ‘Kl-out’? – Thing anyways!?”
Klout uses a blend of your online (and now offline) accounts to measure your ‘social influence’. From a user standpoint, it’s fairly simple; You add all accounts that you’re associated with online, and Klout will use their algorithms to measure your influence level on a scale of 0-100. The higher the number (Mr. President has the highest Klout score with 99) the more ‘influence’ you have (*Cough, or at least, are supposed to have).
As a business, brand or marketer, this number can be valuable in situations like:
- Hiring: When you need someone representing your brand, both influence and reach can be key.
- Finding Influential Customers: If you please them, more will come. If you don’t…Well, you get the picture.
But the idea for Klout goes far beyond simple bragging rights. In fact, the founders imagined a world where higher Klout users would be granted exclusive promotions, products and services. Why? Because these are the customers that are most likely to spread positive (or negative) thoughts about your business. The end result? Higher Klout scores (for both business/brands and individuals) getting upgrades to rooms, boarding first on airplanes, and even being seated more quickly in restaurants. Scary, right? Well, not if you can use it to your advantage.
Tips for Higher Klout
Engage, engage, engage. If you want your Klout score to go up, you have to engage with the online community across a variety of social platforms. And this doesn’t mean sending out a tweet now and again. This means actively finding and engaging in conversations that are relative to your interests and industry. Join and participate in groups on LinkedIn. Join chats following topics of interest on Twitter. Check-in to your favorite places on Foursquare. Become a part of your online community!
Keep in mind, this is not something that will happen overnight (unless you just so happen to stumble across 1M Twitter followers). It will take time and dedication, but eventually, your score will climb. Who knows, you may find yourself bumping Obama out of the top spot.