Facebook is one of the fastest growing social media outlets. If your small business hasn’t engaged with it yet, then now is a great time to start because chances are your customers (and your competitors) are already there. Your first step should be creating a Page for your company on Facebook. Once you do that, you can start collecting “Likes” from your customers in the community, and interacting with them to foster brand loyalty, generate recommendations, and acquire new customers.
Facebook provides a number of resources to help you get started. Here are a few worth checking out:
- The Facebook Pages tutorial provides detailed instructions for creating your page and starting to interact on Facebook.
- The Facebook Business Center provides an overview video and links to resources to help you get started.
- The Official Guide to Business Success on Facebook is a free e-book provided on The Facebook Marketing Solutions page, which is run by Facebook employees. You’ll need to provide your name, email, company name and country to get it.
Once you’ve set up your page and collected at least 50 “Likes” it is time to start advertising. To help get small businesses started, Facebook has created the Small Business Boost program. When you sign up you immediately get $50 in free Facebook advertising. If you can use this advertising (and any other promotions you can come up with) to generate an additional 100 “Likes” for 150 or more total “Likes” by April 1, 2012, Facebook will give you an additional $100 in free advertising. And to make things interesting, Facebook will monitor all participating pages. The 10 that generate the most additional “Likes” by April 1, 2012 will each get $10,000 in free advertising.
So whether you have an active Page, a languishing one, or just need a good excuse to finally create a Facebook Page for your business, apply to participate in the Facebook Small Business Boost program today– the sooner you get started, the more time you’ll have to generate those “Likes.”