This holiday season promises to be huge for e-commerce. Online Shopping is expected to grow 12.1% in the US alone this holiday season, to as much as $96 billion—with a good portion of it being conducted via social media and mobile devices. According to a McAfee study, 70% of Americans plan to shop online this holiday season, and 54% of those people plan to use a mobile device. Although consumers know to verify that sites they visit and purchase from are trustworthy, 20% of online shoppers say they don’t know how to determine if a site is secure. This knowledge gap provides another way for cybercriminals to victimize unsuspecting, and unprotected, shoppers.
To help people protect themselves, McAfee has released the Top 12 Scams Of Christmas To Watch Out For. Read about the current threats in social media, mobile, travel, spam/phishing, gift scams, Skype, gift cards, SMiShing (text message scams), fake e-commerce sites, fake charity sites, e-cards, and phony classified ads, and learn how to protect yourself from them.
With so much sophisticated fraud out there, it is no wonder that customers are wary about shopping online. So what does this mean to your small business e-commerce site? Pay extra close attention to making your website look trustworthy and secure.
Big companies like Amazon have generated trust over time in a number of ways. Your small business may have built up that kind of trust with your existing customer base, but likely does not have the same credibility with new customers who reach your website for the first time.
The following resources provide help with creating an e-commerce website that makes that all important first impression positive and trustworthy.
- Developing Trust in Ecommerce: This About.com post provides general guidance for including elements on your website that build trust.
- Checklist: 9 Ways to Build Trust in Checkout: This Get Elastic post focuses on how to convert shoppers to buyers by making them confident enough to complete your checkout process and hit that “submit” button to complete the purchase.
- 5 Strategies to Get Customers to Trust Your Ecommerce Store: This Shopify post covers 5 key areas you need to address on your website to make potential customers view it as legitimate and trustworthy.
- BBB Code of Business Practices (BBB Accreditation Standards): These standards from the BBB are important to generating trust for all types of businesses. Make sure your company adheres to them, and then apply for the BBB Accredited Business Seal for the Web.This Small Business Tip from PaySimple offers one more way to empower and fuel your business.