My topic today is geared towards our channel partner community. I want to share some thoughts on creating value for all parties involved. At PaySimple, we create platforms that help stars shine – as our CEO recently shared with you. While our primary focus is to create value for the small business, we are equally committed to value creation for our channel partners. In order to create value for all parties, we believe the key lies in offering a truly differentiated payment solution.
Many of our reseller partners are Independent Sales Organizations (ISOs), which are organizations focused on selling payment solutions. Many ISOs are enticed to follow the lead of the mega-ISOs that have achieved great success and scale over the years. However, in a maturing market where traditional payment processing has become commoditized, competing against those with scale can be a losing battle where price typically drives the decision. The PaySimple platform augments many ISOs’ strategies driving them into new vertical markets with ease by offering a solution that simplifies and empowers small business.
Sure, all businesses are looking to process their electronic payments in a cost-efficient manner. However, to truly create sustained value for all parties, consider providing a payment solution that simplifies the way businesses accept their payments and empowers them with a technology that can grow their customer base and profits. Superior to price, small businesses are looking for ways to attract and retain customers to achieve extraordinary returns for their business. Our ISOs are experiencing tremendous success by leading with benefits, such as the ability to leverage the customer data retained in PaySimple’s on-demand solution to create loyalty programs to reward repeat customers, penetrate untapped geographic markets, and proactively invite one-time customers back for more!
In today’s economic environment, offering businesses the ability to provide their customers with online payment services that the business owner doesn’t need technical resources to install is imperative to meet customers’ demand for convenience. Or, the ability to offer expanded payment plans with recurring billing on a flexible installment basis can be just the fix to gain a financially-challenged sale.
By focusing on true value-creation concepts such as these, together we truly enhance the lives of small business owners and earn a profitable customer for life. All parties win in the end when we channel our efforts towards creating business-enhancing value through a platform that, oh by the way, can process payments, too.