If your business is hiring, chances are that your best candidates are searching for jobs on the web. To write a online job posting that garners results, remember the basics of writing any effective job posting:
Give a clear description of the position and its requirements, and explain your company’s mission and culture—why candidates would want to work there.
You’ll also have to keep in mind the way online job searches work, and write your posting so that your ideal candidates will easily find it. Here’s how:
Make Your Online Job Posting Searchable With SEO
As with everything you write for the web, Search Engine Optimization (SEO) is key for your online job posting. Glassdoor.com’s post, “Ways to Optimize Your Online Job Postings,” lays out the many ways to get more attention for your posting online. These are the key factors to keep in mind:
- Find the best keywords. Find out what keywords your ideal candidates are using to find jobs like the one you’re hiring for, and use those keywords often as you write your posting. The free, online Google Adwords Keyword Tool will tell you which search terms are used most. Be sure to also include the city where your job is located, any certifications that are required (and their abbreviations), and a descriptive job title.
- Use headings and boldface. Search engines pay closer attention to the words that appear in “Heading 1” and “Heading 2” styles, and those that appear in boldface. Use your top keywords in headings, and bold a few (four to seven) keywords you’d like to focus on.
- Remember to write for humans, too. Resist the temptation to overuse keywords. Just keep them in mind as you write a clear, readable (and enjoyable) job posting.
Post Where Your Ideal Candidates Are Looking
Besides posting with the usual employment sites like Monster.com and Careerbuilder, be sure to post in the online places where your ideal candidates will be looking:
- Your company web site: Job seekers who admire your business and its mission check your company’s web site to see when jobs open up. Many job search sites, such as Indeed.com, and professional organizations use web crawlers to search corporate web sites for listings, too, so a posting on your website will also appear on theirs.
- Your company’s social media channels: Again, candidates who already match your corporate culture and admire your company’s mission will be watching here. Better yet, this makes it easy for your fans to share the posting with candidates they know will be a great fit.
- Professional organizations and alumni organizations: Particularly if you’re hiring for a professional job or one that requires specific degrees, these organizations will get your posting seen by the people most qualified to work for you.
- Post to websites and job boards specific to your industry: You’re probably already following news sites, newsletters, and online discussion groups specific to your industry. So are your ideal candidates. Find out which of these sites have job listings, and post there.