An Elevator Pitch is a conversation starter that provides a short, powerful, introduction to your company that tells the listener what you do and why you do it better than anyone else, and creates the opportunity to have a more lengthy discussion in the future.

If you own a small business, you probably have an elevator pitch. If you don’t, it’s probably on your to-do list (along with all those other things you know you should have, but just haven’t had the time to think about yet).

There are about as many Elevator Pitch strategies as there are elevators. When crafting yours, it’s best to pick a style and approach that you feel comfortable with, and that will engage (rather than turn-off) your prospective customers or investors.

The following resources can help you create (or perfect) your Elevator Pitch.

For an example of some award-worthy elevator pitches, check out Thrillist Speed Dating for Start-ups. Watch the 10 finalist elevator pitch videos from start-ups looking to win funding. This is a contest sponsored by Samsung, and you can enter to win a Laptop by voting for your favorite pitch. (You’ll have to provide an email address and birthdate to win.) But, even if you don’t enter the contest, the videos are worth watching as great examples of the genre.

Now you’re ready to work on your own Elevator Pitch. Going Up?

Lisa Hephner

Lisa Hephner

My name is Lisa, and I’m the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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