Last week we had the pleasure of exhibiting and speaking at the National Association of Church Business Administrations’ (NACBA) 52nd National Conference in Nashville, TN. This was PaySimple’s second year participating in the organization’s largest annual event, where we were privileged to lead one of the educational workshops focused on Electronic Giving. For us, the event was more than just an opportunity to meet and educate potential customers; it served as a platform to show that PaySimple has the ability, the experience, and the dedication to meet the specific needs of nonprofit and religious organizations. During our workshop – Giving Made Simple – Online and Electronic Giving for the Modern Church, we reviewed the fundamental capabilities of an online payment processing solution and how church administrators could utilize these features to facilitate the donation collection process for their members. For example:
- PaySimple’s recurring payment platform can be utilized to collect recurring donations on a weekly, bi-weekly, or monthly basis.
- The online payment webforms can be linked to the churches’ websites to collect general donations, or even to allow members to sign up and pay for certain classes or mission events.
- The email invoicing capability can function as an email campaign module for church administrators and leaders to spread the word about specific campaigns or missions, and easily enable members to make their donation by clicking a customized “Make a Donation” button embedded in the email.
We also discussed the many benefits a church, its members and the administrators would experience from implementing an Electronic Giving Program, such as: increased donations, time savings for the administrators and volunteers, as well as more predictable cash flow and efficient reporting for the church.
Finally, we spoke about the most effective way to market and implement this type of program to ensure the highest adoption from the members. Suggestions included pastoral announcements, fliers, and bulletin inserts to create awareness. That awareness, combined with the distribution of recurring giving authorization forms and customized online webforms enables easy participation for members. With more and more nonprofits and religious organizations discovering the benefits of utilizing electronic payment solutions, PaySimple strives to better serve these altruistic organizations by presenting at instructional workshops and offering discounts on our own platform to help them get started.
This year’s NACBA conference was an exciting step for PaySimple, as we become a respected provider for the organization’s members and the broader church community. We were able to show how our solution can be customized to serve the specific needs of this niche market to the over 75 administrators, pastors, and even a few fellow vendors who attended the workshop. As active participants in our own community, it’s great to have the ability to play a part in nonprofits’ successes.