While we still don’t have all the details about eBay’s forthcoming X.commerce open source platform, the picture is becoming clearer for developers.
Following the merger of eBay and PayPal’s developer platforms back in February, earlier this summer eBay announced its acquisitions of GSI Commerce, a provider of ecommerce and interactive marketing services, and Magento, an open-source e-commerce platform developer.
The latest partner to integrate with X.commerce is Kenshoo, a marketing software provider. The Kenshoo partnership will allow X.commerce developers to raise consumer awareness of their storefronts – both online and brick-and-mortar – with SEO and inventory management capabilities.
eBay and PayPal have made it clear that this is not the end of X.commerce partnership announcements, calling the progress so far just the “tip of the iceberg.”
eBay CEO John Donahoe said in a recent message to developers, “We’re focused on providing ways for consumers and merchants to shop, sell, pay and be paid by levering our company’s technology assets.”
“Using an open source environment, X.commerce offers the fundamental technologies needed for end-to-end commerce – shopping carts, payment services, inventory management, marketplace integration, SEO, tax guidance and more, all in one location.”
eBay’s success in creating a global commerce operating system, as pointed out in this article by TechCrunch, will rest in their ability to weave together these recent acquisitions and partnerships into a platform that is well-received by developers.
We expect more partnerships to be announced prior to October, when developers will be presented with the X.commerce open source platform at eBay’s Innovate conference in San Francisco.