It seems like everyone is currently going Mobile, and if your small business doesn’t jump on the mobile wave, then it may just get left behind. It also seems like there is an “app” for everything these days, so if there isn’t an app for your business it could be costing you customers and sales. But even if you don’t think an app will deliver any direct sales, it should be a key part of your customer communication strategy, as your customers are increasingly likely to connect with your business via their mobile devices than they are via traditional email or even older fashion snail mail.

Previously there was a huge cost barrier to entering the mobile app market—you needed someone with advanced programming expertise, and designing a custom app could easily reach $10k or more. But as with all technology, as it becomes ubiquitous it becomes affordable.

Enter the AppFactory from Using this handy tool you can create an app for your business in about 5 minutes. Creating the app and experimenting with the simple configuration tool is completely free. (You’ll need to register with basic information and a confirmed email address to save, retrieve, and edit it.) You can select up to 4 RSS feeds for your app, and customize the layout, logo, header text, and colors. So for example, you could create a feed in your blog for weekly specials, and create an app that would deliver those to your customer’s mobile device.

You can download your app and see how it looks on your mobile devices before distributing it. Then, for $20 you get an install link and QR bar code (available on any smartphone, lets users scan the code to go directly to your app—learn about it here), that you can send to your customers so that they can download and use your app on their mobile devices. iPhone web app, Android app, Java launcher, and Mobile web page are supported. For $750 you can purchase an “App Pro” package that will enable you to offer your app via the Android or Windows Phone marketplace (iPhone is coming soon).

Check out AppFactory now, and see how easy it is to create your own app, and join the mobile marketing movement.

Lisa Hephner

Lisa Hephner

My name is Lisa, and I'm the Vice President of Knowledge, responsible for the management of corporate, product, competitor, marketplace, legal, and regulatory knowledge, and creation and dissemination of knowledge tools using these assets to PaySimple prospects, customers, employees, and partners.

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