Category Archives: Tip of the Week

Lisa Hephner

Super Bowl 50 & 25 Other Things Small Business Owners Can Learn From

Posted by on February 9, 2016 in Tip of the Week

learning
PaySimple’s home city of Denver, Colorado is currently in a state of Super Bowl Euphoria. Our beloved Denver Broncos have finally won the Big Game again. The Broncos hardly had a perfect season, nor did they have a perfect Super Bowl, but they were able to learn enough from each of their games (win or lose) to put together a winning game when it really counted. Similarly, learning from your own mistakes is key to running a successful small business. However, it is often just as helpful (and far less painful) to learn from others’ mistakes. With that in mind, here are 25 other people and companies that small business owners and entrepreneurs can learn from.

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Lisa Hephner

12 Important Small Business Signs

Posted by on February 2, 2016 in Tip of the Week

groundhog-signs
While it is tempting to celebrate #GroundhogDay by taking a page from the classic Bill Murray movie and publishing last week’s Tip post again, I decided that would be more a sign of laziness than homage. So, in the spirit of Groundhog Day, and the much anticipated sign from Punxsutawney Phil (or your other groundhog of choice) regarding the early or late end to Winter, the following are 12 types of important signs that you should be watching for in your small business.

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Lisa Hephner

9 February 2016 Webinars Small Business Owners Should Make Time to Attend

Posted by on January 26, 2016 in Tip of the Week

webinar
If it relates to running a successful small business there is likely an upcoming webinar that covers it. In fact, you could probably spend all day every day watching webinars designed to help you improve marketing strategies, increase sales, create better business plans, monitor cash flow, understand tax law, and dress for success. Though that would leave precious little time for actually running your small business—which is of course your paramount concern and primary passion.

The following are 9 webinars scheduled for this February that, even if sponsored, look to be information rich and sales-pitch light. They cover a wide range of topics important to small business including marketing, finance, HR management, green business practices, federal law, security and technology.

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Lisa Hephner

Free HR Management System for Small Business

Posted by on January 19, 2016 in Tip of the Week

hr_management
If you’re like many small business owners, you started your business because you are passionate about what you do, rather than passionate about the nuts and bolts of running a company. That’s why one of the goals of this Small Business Tip column is to let you know about free software that can help you more easily tackle the drudgery of managing your business so that you can devote more time to focusing on the part of it you love—be that designing new products, perfecting customer service, or promoting your vision in the marketplace. The Sentrifugo Human Resource Management System is one such program.

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Lisa Hephner

Small Business Inspiration: Weird, Wacky, and Wonderful

Posted by on January 12, 2016 in Tip of the Week

ideas
While some small businesses are designed to stay successfully small, many entrepreneurs launch their small businesses with the goal of someday becoming lucratively large, or of being acquired by an industry behemoth for a staggering sum. The key to small business success, regardless of initial or eventual scale, is to find that product or service that meets an unaddressed (or under-addressed, or inadequately –addressed) customer need; or alternately to create and fill a need that people don’t yet know they have but will immediately embrace once presented.

This entrepreneurial quest is as old as business itself, yet its current manifestations are as weird, wacky, and wonderfully inspirational as ever.

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Lisa Hephner

2016 Predictions for Small Business

Posted by on January 5, 2016 in Tip of the Week

2016
As we hit our 5th day of 2016, there’s no denying that 2015 is firmly in the rear-view mirror. Hopefully it was a successful year for your small business, and you are looking to build on that success this year. (Or if things did not go as well as planned, you are primed to make them take off in 2016!) If you need some advice on strategies and tactics to help your small business thrive in 2016 and beyond, there is no dearth of predictions for hot technology, must-implement marketing tactics, and heightened security threats. While they might not all apply to your company or your niche, the following predictions are a great place to start your 2016 planning.

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Lisa Hephner

Small Business Tip of the Week: The Best of 2015

Posted by on December 29, 2015 in Tip of the Week

bestof2015
Tis the season for year-end wrap-ups; and as today is the last Tip of the year, a best of list seems fitting. The following are the most popular tip posts from 2015 in a number of categories, along with posts from previous years that generated the most traffic in 2015. If you missed them, or simply meant to check out the links but never had the time, here’s another chance to take a look.

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Lisa Hephner

Last Minute Shopping Promotions to Snag Procrastinating Purchasers

Posted by on December 22, 2015 in Tip of the Week

christmas_week
Today is December 22, and with Christmas only three days away you may think that your small business holiday sales season is over (until the after-Christmas sales begin). But not only shouldn’t you close up shop just yet, now is the time to double-down on your holiday sales program and snag those procrastinating purchasers who are suddenly feeling the pressure to complete the shopping they have put off for just about too long. And, there is no dearth of those procrastinators.

A September, 2015 poll of holiday shoppers found that 55% (and 60% of online shoppers) plan to finish their shopping in December, and 20% don’t expect to finish until Christmas Eve. Another recent creditcards.com poll of holiday shoppers also found that 20% of holiday shoppers expect to finish buying on Christmas Eve, and the same poll found that this percentage held regardless of whether the procrastinators planned to shop online or in retail stores. Further, 5% of both online and retail shoppers reported not planning to finish holiday purchasing until Christmas Day.

So, whether you’re a service business, a bricks-and-mortar retailer, or an online store, it is definitely not too late for a last-minute holiday promotion. Here are some ideas for every business type.

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Lisa Hephner

The Best of 2015 Best of Lists

Posted by on December 15, 2015 in Tip of the Week

bestof2015
As we come to the end of the year (can you believe we are halfway through December already!), it seems like everyone is looking back in an attempt to identify what is noteworthy about 2015. From the economy, to entertainment, education, and entrepreneurship, there’s a best of list for it. While not all directly related to small businesses, the following 2015 best of lists will provide information, instruction, and inspiration that can help you and your small business thrive in 2016 and beyond.

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Lisa Hephner

Small Business Gift Ideas (2015 edition)

Posted by on December 8, 2015 in Tip of the Week

presents2
Hopefully your holiday season (and your whole year’s) sales are going well enough that you can take some time to join the buying party and select the perfect gifts for everyone on your small business gift list. From employees, to customers, to vendors, service providers, investors, and promoters, the following collections will help you select something special, in any price range, for each and every one.

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