Tip of the Week

Lisa Hephner

“Mother” Apps

mom_phoneMother’s day is this Sunday May 10th. So, at the risk of sounding like a nag, if you haven’t yet ordered that special gift, sent out that card, or at least set a reminder to call...

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Lisa Hephner

There’s a Stat for That

statisticsUsing statistics can help strengthen just about any small business marketing presentation or sales pitch by providing a third-party basis for your claims. Additionally, statistical data and industry studies can be critical to helping you understand...

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Lisa Hephner

A Word on Words

wordWhether as Shakespeare’s Juliet posits, “that which we call a rose by any other name would smell as sweet,” or whether as the Chinese proverb states, “the beginning of wisdom is to call things by their right...

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