According to The Radicati Group Email Statistics Report, 2015-2019, over 205 billion emails are currently sent and received each day. This number is expected to increase at an average annual rate of 3% over the next four years, meaning that by the end of 2019 over 246 billion emails will be sent and received each day. One might think that the barrage of email is a result of our own overuse of the medium, but the report dispels that notion. It found that in 2015 business people will send on average 34 emails per day yet receive 88 per day. Of those 88, 76 will be legitimate and 12 will be spam or graymail that will likely be summarily deleted.
If you’re anything like me you get every bit of the average 88 emails per day, and you likely get at least twice that. Some of these will be effective and grab your attention, and others will at best fall flat and at worst be annoying. As a small business marketer, your goal is to make sure that not only is your email one of those that get opened, but also one that engages your customers and prospects.
To that end, this list includes my top 9 sales email mistakes, and an explanation of why they are problematic. You’ll probably relate to some of them, either by grimacing at a shared pet peeve, or by recognizing a mistake you have made (or are currently making).Read More »