Knowing your customers and engaging with them on their terms is one of the most important ways to ensure that your small business marketing campaigns are successful. However, the technology and media landscapes are changing so quickly that it can be hard to keep up.
It is disheartening to realize that the website you spent countless hours and dollars developing just a couple of years ago may now be so hopelessly out of date that it is actually costing you customers. Similarly, the simple straight-forward marketing messages you may have used quite successfully in the past are quite likely no longer performing nearly as well.
What’s going on? A new study from Adobe, The State of Content: Rules of Engagement for 2016, helps explain some fundamental shifts in the marketplace, as well as confirms some time-honored truths.Read More »