Category Archives: Small Business

Lisa Hephner

10 TED Talks for Small Business Owners and Entrepreneurs

Posted by in Tip of the Week


While a TED Talk can be anything from a music performance to a comedy performance, to a serious lecture on the future of humanity, many are either business or technology related and provide helpful advice for small business owners in a variety of industries. If you can’t make it to a live event, check out the following 10 TED Talks, carefully curated by me, that provide insights, advice, and strategies that will help make your small business a success.

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Lisa Hephner

5 Ways Public Libraries Can Benefit Your Small Business

Posted by in Tip of the Week


This week (April 9 -15, 2017) is National Library Week, and today (April 11) is National Library Workers Day. While both are cause for celebration of all the meaningful contributions that public libraries make to our communities, they also present an opportunity to highlight how your local library can provide valuable tools and resources that your small business can leverage (often for free) for a wide variety of sales, marketing, research, and other business needs.

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Jessie Van Gundel

How to Build Reliable Cash Flow

Posted by in Accepting Payments, Small Business


Cash flow can be one of the most stressful components when building a business. Many business owners feel “foggy” or unclear about where they stand in their finances on a day-to-day basis. While this is a normal feeling, it’s not a feeling you want to hang onto for long. The longer you put off getting a handle on your finances, the more overwhelming it will feel to wrangle in all the components of your monthly cash flow.

Making time to understand and organize your finances will help set the foundation for revenue growth in the future. If you’re not sure where to start, we’ve highlighted some key areas that can help you gain a feeling of control over your business.

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Lisa Hephner

7 Good Software Review Sites and How to Use Them to Find the Perfect Application for Any Small Business Need

Posted by in Tip of the Week


Are you old enough to remember the days when selecting a small business software package meant deciding between WordPerfect and Wordstar for word processing or Excel and Lotus 1-2-3 for spreadsheets? If so then you’re probably amazed at the vast quantity of software applications available today designed for just about any application you can imagine. (And if you’re not, then you probably take for granted that you have not just one but multiple Apps for any “that” you can conceive.)

The sheer volume of choices means that there is likely a “perfect” application for every one of your small business needs; but it also means that you’re likely going to have to do a bunch of digging and research to find it. That’s where software review sites come into play.

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Mary Mekeal

A 5-Step Guide to Annual Planning for Your Business

Posted by in Small Business


With any luck, you were able to take some time off around the holidays to relax and recharge for the New Year. With time to reflect and decompress, you should be entering your next year of business with a fresh set of eyes and new found energy. Make the most out of this feeling by channeling your energy into a plan that will give your business the direction and momentum it needs to have its best year yet.

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Jessie Van Gundel

Make the Right Hiring Decisions for Your Small Business

Posted by in People and Culture, Small Business

At the core of any successful hiring strategy are the core values and beliefs of the organization and its leaders. You know your company best and what you want your company to grow up and be in the world. Gut feel or not, take that vision and use that as your guide in hiring and making important growth decisions as you go.

Hiring is a challenge for many small businesses because it does require a significant investment and a significant risk to bring a new person onto your team.

While very business is unique, the two categories we hear business owners mention the most as being the most important when making hiring decisions are people and investment.

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Lisa Hephner

How Lessons from the Ultimatum Game Can Help Improve Your Small Business Ecommerce Site

Posted by in Tip of the Week


In a typical ecommerce implementation a merchant is faced with an Ultimatum Game type decision– how to price a product/service in order to maximize his own utility—i.e. to generate the greatest possible profit without losing the sale. If the merchant can determine the 50-50 split scenario of perfect Ultimatum Game fairness, he can be reasonably certain of closing deals with a modest utility upside for himself. If he can find the lowest possible split that the customer will accept, he will maximize his utility for the sale. Thus the critical question for an ecommerce merchant is how to create a website that moves a customer to pay the highest possible price while still perceiving positive utility for the transaction.

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Mary Mekeal

How a San Antonio Nonprofit Catapulted Their Growth

Posted by in Customer Experience, Small Business

The Youth Orchestras of San Antonio started as San Antonio’s first community-wide youth orchestra in 1949. Today, having seen exceptional nonprofit growth, more than 1,800 young people participate in the YOSA experience.

A customer of PaySimple since 2016, YOSA is a great example of a business that has grown their business using technology, community involvement and flexible planning.

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Lisa Hephner

Checking In on Small Business Optimism Again

Posted by in Tip of the Week


The last time we checked in on small business optimism was June, 2016—at that time the Dow Jones Industrial Average (DJIA) was at 17,829, the US unemployment rate was about 5%, inflation was at 1%, and economists declared the market booming; yet small business owners were less than optimistic about business conditions and the outlook for future growth.

Fast forward 9 months, and we have a new President, the DJIA has reached record highs (over 21,000, with a slight pullback to just under that number today), the unemployment rate is holding steady (4.9% at last report), and inflation has risen to 2.7% prompting the Federal Reserve to raise interest rates once again. Fears of rampant inflation aside, the economy appears on a tear. And finally, small business owners are seeing a light at the end of the tunnel, and apparently optimistically no longer fear it to be a truck.

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