Category Archives: Marketing Tips

Jessie Van Gundel

How often should you be blogging for your business?

Posted by in Marketing Tips, Small Business

small business content marketing

I was at a small business conference recently and heard the following question in a session:

“I’m an entrepreneur and an army of one. I see the value of content marketing but I don’t have time to blog once per day. How much do I really have to blog to make a difference for my business?”

My simple answer to that is:

Don’t start with the platform where you’ll publish, start with a challenge you can help your customer with.

Let’s cover some basics:

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Amanda Jurgens

Grow Your Home Services and Repair Business with PaySimple

Posted by in Accepting Payments, Marketing Tips

80% of consumers visit a business’ website before making a purchase decision. As more of your customers research and choose a business online, it is more important than ever to have a strong online presence.

Our new infographic, built for home services professionals, outlines the top 6 elements your business needs to showcase quality services, as well as four tips to create a professional online presence. We’ll even help you visualize the optimized experience your future customers can enjoy. Get the infographic for free today!

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Amanda Jurgens

Beyond the [Book Now] Button: 4 Ways to Promote Online Appointments with Deep Links

Posted by in Marketing Tips, Products and Innovation

small business owner using computer to view booksimpleWe recently posted an article highlighting 5 ways to use a [Book Now] button to drive more online appointments. If your business is newer to online appointment booking, we recommend checking out that post. It will help you build a great foundation for online appointment booking and will help get the word out to your customers. If you are ready to take it to the next level, read on!

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Lisa Hephner

The Small Business Guide to Holiday Sales and Promotions

Posted by in Marketing Tips, Small Business

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Consider how your small business is poised to take advantage of the most active buying season of the year. If you have a strategy and promotions in place already, you are off to a timely start. If not, it’s time to play catch-up. Believe it or not, several recent surveys show that 18-40% of consumers have already begun their holiday shopping. In fact, one study conducted in August 2015 found that 18% of holiday shoppers (those who planned any holiday-related purchase) had already begun their buying, while 34% planned to start around Thanksgiving. Another survey, the 2015 National Retail Federation (NRF) Holiday Spending Survey, notes that almost 40% of holiday shoppers report starting holiday shopping before Halloween, with another 41.5% planning to start in November, and just 18.7% planning to wait until December.

Of course that doesn’t mean that they will finish quickly. So, even if you missed the first wave of early-birds there is still plenty of time to maximize your holiday sales. Whether you’re just now crafting a strategy, or whether you are refining existing campaigns, the following studies and resources will help you make the 2015 holiday season a success for your small business.

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Matt NeSmith

Technical SEO Fundamentals for Your Website

Posted by in Marketing Tips

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Beyond the content and visible portion of a website, there are a number of optimizations to be made behind the scenes. Reviewing the technical parts of your website on a regular basis ensures that it can be easily found, crawled, and indexed by the search engines. In doing so, you’ll create a solid foundation to build upon and it will maximize the potential of your on-page optimizations.

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Matt NeSmith

SEO Basics: What it is and Why it’s Important for Your Business

Posted by in Marketing Tips, Small Business

SEO basics, SEO on blackboard

What is Search Engine Optimization?

Search Engine Optimization is the practice of aligning your business’ website with what your potential customers are searching for. While the “S” and the “E” are for search engine, your focus will always need to be on the users of your site. Google recommends this user focus in their Webmaster Guidelines and they consider a quality site to be one that creates content for users, not the search engines.

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