Consider how your small business is poised to take advantage of the most active buying season of the year. If you have a strategy and promotions in place already, you are off to a timely start. If not, it’s time to play catch-up. Believe it or not, several recent surveys show that 18-40% of consumers have already begun their holiday shopping. In fact, one study conducted in August 2015 found that 18% of holiday shoppers (those who planned any holiday-related purchase) had already begun their buying, while 34% planned to start around Thanksgiving. Another survey, the 2015 National Retail Federation (NRF) Holiday Spending Survey, notes that almost 40% of holiday shoppers report starting holiday shopping before Halloween, with another 41.5% planning to start in November, and just 18.7% planning to wait until December.
Of course that doesn’t mean that they will finish quickly. So, even if you missed the first wave of early-birds there is still plenty of time to maximize your holiday sales. Whether you’re just now crafting a strategy, or whether you are refining existing campaigns, the following studies and resources will help you make the 2015 holiday season a success for your small business.
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