Category Archives: Leadership

Nell Gable

Customer Spotlight: The Founder of Premier Athlete Training Balances Small Business Life With Olympic Goals

Posted by in Leadership

customer happiness
Ben Durbin had always been passionate about training and athletics, but didn’t expect to turn that passion into a career.

Then, in 2015, he decided to take a leap of faith.

Ben quit his career in event management to pursue his dream of competing in the Olympics. In order to even be eligible, however, he would need to be ranked 3rd or above in the nation. As a relative “nobody” in the sport, he had his work cut out for him, but hard work is what Ben does best.

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Matthew Feierstein

The Business Value of Customer Success

Posted by in Customer Experience, Leadership

PaySimple Customer Support Team

Ultimately, our customers’ success is the reason we’re here and is what drives our mission of bringing simplicity and flow to small businesses. If we can fulfill that mission, then we are inherently making our customers more successful. From the acquisition of new customers to the retention of existing customers we invest in customer success at every step along the way because it is so core to our purpose and to our own success.

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Jessie Van Gundel

3 Ways to get and Keep More Customers

Posted by in Leadership, Small Business Shortcuts


As your business grows, you may find that it becomes harder and harder to be as proactive about your business’ growth as you’d like. Keeping up with the day-to-day and managing the curveballs you encounter on a regular basis often distract and take time away from the long-term strategy of running your business. This is a common theme among small business owners and a pretty normal feeling for a business that’s growing, but now is the time to take a step back and figure out how to manage your growth in a way that will let you control and steer the direction of where your company is going.

For most service-based businesses, the customer relationship is one of the most important components of your success. Knowing that, it’s time to take a look at your customer base from a strategic standpoint, and use that information to inform how you will grow your customer base in the future.

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Jessie Van Gundel

Are you building the right growth strategy for your startup business?

Posted by in Leadership, Small Business Shortcuts

business woman in front of two roads thinking deciding hoping for best taking chance

Taking a business from an idea to a realization is a big accomplishment. Oftentimes business growth can catch a small business owner by surprise, they are so busy maintaining the business that they forget to make time to think about a business growth plan.

You might be wondering how you’ll know if and when your business is ready to grow. While every business is unique, there are some signs to look for. Take our quiz to see where you stand.

Take the Quiz: Is your business ready to grow up?

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PaySimple

7 Simple Ways to Keep Your Business Busy During the Slow Months

Posted by in Leadership, Small Business Shortcuts

Shopping mall blur background with bokeh

Depending on your industry and business type, one of two comments likely resonates for you during the holiday season:

  • “Get ready for the holiday rush!” (certain retailers and service providers)
  • “October is the last REAL month of the year, so we have to make the most of it.” (everyone else)

Many would agree that there are noticeable lulls during the holiday season that can seem unproductive. Consumers and businesses alike are often less engaged in November and December, so if your business depends on the typical M-F schedule, it’s time to get creative and stay busy with tasks that can have a major impact on your future success.

Kick the new year off strong with 7 things you can do right now:

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Jessie Van Gundel

Build a Foundation of Recurring Revenue for Your Service-Based #SideHustle

Posted by in Leadership, Small Business Shortcuts

busy entrepreneur takes a minute to think

Whether you’re an entrepreneur at heart or just want to make some extra cash on the side, the Gig Economy is infiltrating our work lives and with it, the way we think about and manage our careers is evolving too. If you want to be your own boss but aren’t ready to set off on your own, or you want the best of both worlds (working for an employer with your side business humming along in the background), the key to this kind of flexibility and opportunity is establishing recurring revenue.

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PaySimple

The Holiday Season is Coming, is Your Business Ready?

Posted by in Leadership, Small Business Shortcuts

Confident male designer working on a digital tablet in red

The holiday season brings many opportunities for businesses to increase sales, increase brand awareness and be a part of a huge, nationwide campaign and focus. As the season approaches it’s important to start thinking about how you will involve your business in the shopping excitement surrounding the holidays. Many business owners aren’t sure where to start or approach their planning. The reality is that once you have a roadmap to follow, you’ll know exactly what pieces need to go into place. So, what should you be doing?

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