If you’re one of those small businesses that still doesn’t have a website (yes, we know there are still a bunch of you out there), then it is definitely time to get one.
You may think you don’t need an actual website if you have a Facebook page, a Twitter account or other social networking accounts such as LinkedIn, Blogger, or Digg, but you do.A website (even a one-page site) pulls all these feeds together in a single place your customers and prospects can access to learn more about your business. It also provides search engines and directories a single authoritative place to link.
There are many options for free and low-cost websites. A good entry-level tool is Flavors.me. This free site lets you create a single webpage that contains information about your company and links to all your social media pages including Facebook, Twitter, and YouTube (there are 31 choices in all).
You will need to register with your email address and create a User ID and password. Then you’ll be able to set a page background, a color scheme, choose fonts, enter basic information about your company, and add social media feeds to your main page or footer. When you’re done you’ll have a unique website address you can post and promote online. You even get links to list your site on Google, Yahoo and Bing. (Along the way you’ll see upgrade options for the paid service, but you probably won’t need them.)
Here are a few tips for creating a Flavors.me website:
- The User ID you select will be part of your website url, so use your company name or something representative of your business.
- The free version does not permit a Contact Information section. Include contact information in your Information section. You can create an email link by entering “mailto:firstname.lastname@example.org” in the “Link URL” field after clicking the link icon in the edit palette.
- To place your logo on the page, upload it as the background image and align it top-left, top-center, or top-right.
So, no more excuses. Check out Flavors.me and create your first webpage today.