Posts By: Synthia Hernandez

Synthia Hernandez

Outbound Marketing Expert Debunks Three Common Holiday Season Myths

Posted by in Sales & Marketing Tips, Small Business Shortcuts

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In 1997, CallSmart founder, Heather Cash launched her first telemarketing firm (under a different name) based on the belief that there was a better way to offer outsourced calling campaigns. She had a vision for making telephone marketing accessible to small and medium-sized businesses and believed that ethics were as important as results.

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Synthia Hernandez

The Draw Shop Built a Business off of Bringing Marketing to Life

Posted by in Accepting Payments, Small Business Shortcuts

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The Draw Shop has been in business for about six years. They create marketing videos that are hand drawn, with all-original artwork matched to the pace of a voice over to create highly engaging custom white board videos.

“They blend professional quality audio with real-time illustrations that come to life before the viewer’s eyes, whiteboard animation makes even dry material interesting.”

      – Kate Harrison,

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Synthia Hernandez

The Story of CaRu Entertainment: How Two Best Friends Built a Business Together

Posted by in Accepting Payments, Small Business Shortcuts

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About five years ago Emily Czerniakowski started a business with her best friend, Cassie Russo. On the surface, they seem like unlikely friends, Emily describes herself as shy and reserved while Cassie is outgoing and full of energy. “She’s the kind of person you notice when she comes into a room,” says Emily. They met when they were in the same audition group for a dance team in Philadelphia. They both made the team and quickly became best friends. Their story is one of ambition, trust and adventure. I had the opportunity to talk with Emily about their journey to success with their dance studio, CaRu Entertainment.

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Synthia Hernandez

Haysville Recreation Department Saves Time by Selling Online

Posted by in Products & Innovation, Small Business Shortcuts

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A staple in their community, the Haysville Recreation Department in Kansas offers a variety of recreation programs from youth sports and adult sports to fitness classes. Haysville Recreation was our first customer to have their store up and running and actively selling for their business. They have put it to the test, using it for a variety of their activities and programs. To increase the number of customers using their Online Store, Rob has been advertising it within their programs through school flyers, on their Facebook page, and with email and text messages.

“We started taking registrations through our Online Store in February of this year and have had at least 20% of our registrations since then processed through it. The more people find out about it, the more they seem to be using it.”

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